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Dan Smink

How to Use Social Media to Improve Link Building

Social Media can Improve Your Link Building

Social media is not typically associated with SEO. But its benefits, where marketing is concerned, extend to your website. The right approaches will provide you with social media and link building strategies that work in unison. In turn, these could deliver increased site visits, brand awareness, authority, engagement, and sales. So, despite what you might…


Jason Khoo

Why SERP Volatility Is So Important For Keyword Research

Make SERP Volatility Your Friend

SEO is a long-term strategy. Get it right, and you’ll be ranking at the top of the search engine results page (SERP). With high rankings come a heavy flow of consistent traffic, an established brand, and, ultimately, a hefty revenue.  But nothing worth having ever comes easy. Though the benefits far outweigh the investment, high…