The New Social Marketing: A Sensory Experience
By Bryan Kramer Humans are social creatures; this is something we all know and understand. But last year, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how…
Marketing Strategy Begins with a Buyer Persona Profile
By Lee Traupel A buyer persona profile identifies who you are targeting with marketing initiatives. It’s the go to foundation of all your marketing. You may have more than one. Your surveys, samples and interviews will flesh out the optimum profiles which can be converted to actionable marketing profile docs. Four Critical Steps for Building…
Slideshare: The Biggest Opportunity In Content Marketing
By Michael Brenner At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered “Slideshare.” Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is…
Amplify Your Messaging With a Less is More Strategy
By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this…
The State of Social Media: What B2B Marketers Need to Know (Fall 2014)
With Autumn before us, also comes the holiday season. Whether you’re a small business, corporation, or somewhere in between, this means campaigns, content, and craziness for marketing departments alike. Luckily social media changes quarter to quarter too, and we deliver the big changes in our quarterly report. Check out what’s new: The Death of Click-Bait…
Why Your Content Lives or Dies in 10 Seconds
By Lee Traupel Content marketing is non-interruptive marketing that engages and informs a visitor. It’s gonna work or fall flat in about ten seconds like a great Sam Cooke song – you’re humming along or tuning it out. You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian…
Why Emotional Marketing Beats Promotion 2 TO 1
The following article is republished by permission of Michael Brenner I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the research to prove it. We all have to thank the Corporate Executive Board (CEB) for bringing us one…
A Social Media Budget For Every Strategy: Content Marketing
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
To Find Your Customers, Reverse Your Own Customer Journey
Marketers are Customers Too! We’re all so busy trying to figure out how to reach customers, we forget (except when we read otherwise?) that we too are customers! We buy a lot more than we sell! So in mapping the customer journey and trying to figure out how they might reach us, rather than trying…
The Why, Where and How of Planning a Social Media Strategy
This article, re-published with kind permission of Danny Brown, gives a step-by-step, high level ‘why, where and how’ for getting your business immersed into Social Media, including some very useful resources. The picture he paints is not the one you will read elsewhere, that everything is very simple. The processes need thought, planning, time investment…
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