What B2B Marketers Need to Know (Winter 2015)
Winter 2015: The State of Social Media As the days get shorter and the weather colder, marketers snuggle into their down comforters and head online to engage with peers, create customer engagement, and tell stories about their brand. The end of the year and beginning of a new one means that social media and marketing…
It’s a Publish or Perish World for Content Marketers
By Lee Traupel So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo. Instead the old hawk and drone story hit you upside the head. #realization You remember, the one your grandad used…
Before Jumping to Solutions, Know the Context
By Tony Zambito We cannot wait to offer solutions. We have the thirty-second elevator pitch, content marketing, presentations, lead generation, demand generation, sales training, and sales enablement. All designed to be proficient at offering solutions. Some companies can reach a fervent pitch with their marketing and sales in seeking to tell people or companies they…
Beware: Online Marketing Experts Aren’t Always Right
By Barry Feldman True or false: You should do what online marketing experts say. Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your life the answer’s (E). Marketing changes at the speed of…
The New Social Marketing: A Sensory Experience
By Bryan Kramer Humans are social creatures; this is something we all know and understand. But last year, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how…
Marketing Strategy Begins with a Buyer Persona Profile
By Lee Traupel A buyer persona profile identifies who you are targeting with marketing initiatives. It’s the go to foundation of all your marketing. You may have more than one. Your surveys, samples and interviews will flesh out the optimum profiles which can be converted to actionable marketing profile docs. Four Critical Steps for Building…
Slideshare: The Biggest Opportunity In Content Marketing
By Michael Brenner At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered “Slideshare.” Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is…
Amplify Your Messaging With a Less is More Strategy
By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this…
The State of Social Media: What B2B Marketers Need to Know (Fall 2014)
With Autumn before us, also comes the holiday season. Whether you’re a small business, corporation, or somewhere in between, this means campaigns, content, and craziness for marketing departments alike. Luckily social media changes quarter to quarter too, and we deliver the big changes in our quarterly report. Check out what’s new: The Death of Click-Bait…
Why Your Content Lives or Dies in 10 Seconds
By Lee Traupel Content marketing is non-interruptive marketing that engages and informs a visitor. It’s gonna work or fall flat in about ten seconds like a great Sam Cooke song – you’re humming along or tuning it out. You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian…
« Previous Page — Next Page »
