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Jan Gordon

Curatti Best Articles of 2019 (And Happy New Year 2020!)

Curatti Best Articles of 2019 (And Happy New Year 2020!)

The end of the decade is upon us (unless you are a pendant, lol!). How marketing in general and websites have evolved! Search is unrecognizable, but the evolution has been gradual enough that you could be forgiven for thinking it was always like this. Social Business went mainstream quite some time ago but has a…


Joydeep Bhattacharya

Move Over Traditional eCommerce! It’s Time to Go Headless

Headless eCommerce

B2B eCommerce transactions are expected to reach around $1.2 trillion by 2021. This means you can’t ignore an online portal if you are into a B2B business because this is where most of the sales are happening. People are more comfortable searching, researching and buying B2B products online. With such tremendous opportunity lying in front…


David Gutierrez

7 Hallmarks of Successful B2B Companies

Hallmarks of Successful B2B Companies

Our fast-paced digital society requires companies to operate swiftly and decisively if they want to position themselves for long-lasting growth. It is especially true for B2B organizations and their marketing efforts – while many private customers are conservative and will stick to the businesses they have been dealing for a long time, B2B clients will…


Dipti Parmar

Win the B2B Race with These 3 Customer Experience Masterstrokes

B2B CUSTOMER EXPERIENCE

When we think customer experience, we typically picture beautiful, well-laid-out stores, a clean and easy to navigate website, and helpful customer service. Retail, largely. But customer experience matters just as much, if not more, in a B2B setting. When you deal directly with businesses, instead of individual consumers, you soon realize that more than anything…



Karen Evans

What Is Blockchain And What Are Its Business Applications?

Blockchain Business Applications

Securing financial transactions is always a concern for businesses, and blockchain technology is one of the most reliable third parties you can entrust to safely complete your transactions. Blockchain employs math and cryptography to create a free, open, and decentralized database that contains transactions between millions of individuals. The records of these transactions (money, property,…


David Gutierrez

B2B Content Marketing Tips to Reach Out to a Wider Audience

B2B Content Marketing Tips

We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…



Ben Alfrey

How B2B Buyers Have Been Forced To Evolve [Infographic]

How B2B Buyers Have Been Forced To Evolve

You’re probably reading this sentence on your smartphone – possibly on a morning commute or enjoying your lunch break. One day, you put down the newspaper and decided that you’d consume the bulk of your information through this handheld item. Unsurprisingly, you weren’t the only one to do this. As technology continues to impact our…


Lina Pedelini

You Gain Or Lose Online Trust In 2.8 Seconds

Business handshake. Others look on in the distance, blurred

Visitors need only 2.6 seconds to land on that area of a website that most influences their first impression, according to researchers at the Missouri University of Science and Technology. It then takes less than 1/5th of a second for them to actually form that first impression. Do you know how to impress them? If…


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