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Dipti Parmar

How Much Should You Invest in B2B Marketing?

How Much Should You Invest in B2B Marketing?

As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator


Tony Zambito

3 Major Forces Shaping The Future Of B2B Marketing

Future of B2B Marketing

In this article, Tony Zambito discusses three major forces shaping the future of B2B Marketing. It is another installment in our “Great Articles You may have missed” series. The Future Of B2B Marketing Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part,


Tony Zambito

Why Your B2B Buyer Insights Need An Overhaul

Buyer Insights

Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge.  In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,


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Andy Capaloff

Viewing Customer Experience With Consumers Eyes

Customer Experience

It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t


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Patrick Foster

What Makes B2B and B2C eCommerce Different?

There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with your


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Brian Zeng

4 Tips for a Successful B2B Mobile Marketing Campaign

B2B Mobile Marketing

We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses


Nazareth Qarbozian

Interview: Social Media Marketing Trends For 2017 & Beyond

Social Media Marketing: Jan Gordon Interview

Foreword Prior to this interview, I worked with a number of major influencers, including Sam Hurley, Timothy Hughes. I continue with excitement and optimism that people want content which is fresh, to the point and from the influencer themselves.Therefore it is great to announce my next interview with Jan Gordon. Jan was voted a Top


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Andy Capaloff

Cautions and Advice for Guest Bloggers & New Content Marketers

Guest Bloggers

This post starts as a bit of a rant. It isn’t so much aimed at Content Marketers, as those who talk about Content Marketing (but probably don’t do it). It is also a friendly nudge to would-be guest bloggers, searching for the right blog for their content. How Not To Do a Guest Post As


Timothy (Tim) Hughes

Social Media Marketing Is About Relationships, Not Broadcasting

Social Media Marketing

This article by Timothy (Tim) Hughes, looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe. It is another installment in our “Great Articles You may have missed” series. Social Media Marketing Is Not For Broadcasting The foundations to marketing started in


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Jan Gordon

Curatti Best Articles of 2016 – Part One

Curatti Thank You, 2016

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of


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