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Kevin George

AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]

How AI Is Making Email Marketing Even Better

Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are:  (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…


Qhubekani Nyathi
Simple eCommerce SEO Tips

Getting eCommerce SEO right is a top priority for stores and businesses that want to rake in the sales. But, the competition to rank on the first page of the SERPs is fiercer than ever. Just to put this in perspective, studies show that websites that appear on the first page of Google’s SERPs get…


David Gutierrez

E-commerce Smarts: Driving Long-Tail SEO

Long-tail keywords for e-commerce

In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s…


Shane Barker

6 Super Effective Ways to Boost your Mobile Conversion Rates

Boost Mobile Conversions

Certainly, anything to do with eCommerce is more likely to be relevant to retail sites. However, there are always lessons to be learned by B2B organizations. This article by Shane Barker looks at how to boost your mobile conversion rates for eCommerce. It is another article in our “Great Articles You may have missed” series.…


Emma Miller

How Website Design Influences UX of eCommerce Stores

How Website Design Influences UX of eCommerce Stores

B2B eCommerce is growing at an astonishing pace. According to the latest Forrester’s research, 74% of B2B buyers make least half of their work purchases online. Moreover, the same study claims that this industry is expected to reach $1.1 trillion by 2020. In such a competitive landscape, it is user experience that can make or…


Patrick Foster

What Makes B2B and B2C eCommerce Different?

There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with your…