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David Zimmerman

Voice Search: It’s Not Just for eCommerce

Voice Search for B2B Lead Gen

If you’re like me, you enjoy the convenience of your voice assistant. It’s great to tell Alexa, “order cat food”, and it arrives in two days. This is a convenience that is spoiling me. Alexa is training me to rely on her on a daily basis. Clearly, this is the future for companies that sell products. Is


Raymond Morin

Uberisation and the New Economy

First there was GAFA, Now there is NATU Over the last two years, we saw the four giants of the Web and social media (Google, Apple, Facebook and Amazon) literally take control of the new economy. The weight of GAFA is now determinant on Wall Street, and their market capitalization exceeds those of major brands


Jan Gordon

How to Find Keywords Your Competitors Don’t Know About

By Barry Feldman Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about.  “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, “Whatcha’ think


Jan Gordon

Why Behavioral Targeting is Smart Marketing

Do you frequently ask yourself: How can my business cut through the online clutter and connect with customers? A well-established principle in psychology, the cocktail party effect, helps us to answer this question. Imagine you are at a noisy gathering. Drinks are being served and music is playing in the background. Loud circles of conversations


Martin (Marty) Smith

5 #stealthis Content Marketing Ideas From Amazon

Steal These 5 Content Marketing Ideas from Amazon graphic on Curatti

Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal