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Jan Gordon

Curatti Best Articles of 2015 – Part 2

2015 has been and gone, and we now welcome 2016 into our lives. May it be the best year yet for you and yours. Once again, we’d like to offer a big thank you to all of our readers and advocates. And of course, we’d like to thank our great writers, who make Curatti what…


Jan Gordon

Curatti Best Articles of 2014 – Part 1

As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click…


Albert Qian

A Social Media Budget For Every Strategy: Content Marketing

With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…


Andy Capaloff

The Millennial Conversation: A Parent’s View

I love millennials – I have 2 kids and 3 nieces and nephews who are millennials.  In age sequence, from 27 down to 22, they are a CEO of a hugely successful 15-month old company, a program-manager of a Credit Union who wants to become an entrepreneur, a junior precious metals trader, an actuary and…


Albert Qian

Your New Years Resolution: An Integrated Marketing Strategy

The social media game has changed, again. Last week we learned that Facebook engagement rates had fallen tremendously, and that amongst their changes (content included), brands now must pay more in order to have their content exposed to the audience they want. It’s enough to make your wallet cry. It’s not a fair world, and…


Albert Qian

Facebook’s Ever Changing Content Carousel

The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers. Companies such as Upworthy ($8 million dollar Series A in August) have led the content revolution – not creating anything new, but merely…