April 10, 2017
Post: The Changing Landscape of Social Media Usage
The 2016 Nielsen Report On Social Media Usage At the beginning of the year, the Dutch survey firm Nielsen published its annual Social Media Report on the use of Internet and social media. It reveals very interesting figures on user habits. Contrary to expectations, we learn that the biggest users are not the Millennials. Gen X’ers…
April 7, 2017
Post: How You Can Use Online Reviews To Enhance Your Business
Editor’s note: A sideways step from our usual content. We all know how important online reviews are. This infographic is followed by an in-depth article. You can click on that link to skip the Infographic, if that’s your preference. All of the sources are attributed at the bottom of the infographic, which is by Websitebuilder.org.…
April 6, 2017
Post: How The ‘Content Illusion’ Is Leading Marketing Astray
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has…
April 4, 2017
Post: How Suitable Content Contributes Towards A More Readable Post
If you’ve read my previous posts in this series, you would now be experts in capturing and retaining your readers, and why you are writing your posts. However, any post’s main ingredient is what is written at its heart. And this shouldn’t be just a mass of words, it needs to be suitable content! You may succeed in attracting readers to…
April 3, 2017
Post: 4 Simple Free SEO Study Resources For Content Marketers
Content marketing and SEO are very interrelated. Every marketer is aware of this truth, as well as the fact that if you know the basics of SEO, you can success. However, not everyone is ready (or able) to allocate time to study it. This article will hopefully stimulate you to drop all excuses and increase…
March 30, 2017
Post: How to Make Your Buyer Persona Story Your Core Message
In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s…
March 29, 2017
Post: Your Guide To Finding Trending Topics for your Blog
No matter how accomplished a blogger you are, it can be a challenge to produce original, well written, content – to a schedule – that will keep your readers happily engaged. Surely, there is only so much subject matter within any niche, all of which will have been covered elsewhere. So where do you turn…
March 28, 2017
Post: How Having A Positive Purpose Can Influence Your Blog Writing
Just like in life, if you don’t have any direction when writing in your blog, you’re not going to get anywhere. If you do a bit of research, you’ll find many blogs are without a purpose. This is due to blogging being done merely for pleasure. But if you’re blogging for business, you will need a positive purpose to stop yourself going round…
March 27, 2017
Post: 4 Effective Tricks that Will Boost Your Content Marketing
According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in order to fuel their marketing efforts. And that trend isn’t going to stop any time soon. Those same marketers are set to create even…
March 24, 2017
Post: Curatti On Air: The Greg Cooper LinkedIn Interview
This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”. LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect…
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