July 11, 2018
Post: How to Best Connect with Influencers
Has your business made the right connections with important influencers in your niche yet? These are the online voices who have the ability to reach audiences and compel them to take action based on their advice and recommendations. Leaders like these have invested time and effort over a long period to build trust and authority.…
June 27, 2018
Post: Drooping Customer Engagement? Social Media To The Rescue
Customer retention and repeat purchases don’t have to be a myth. All your customers, or at least 80% of them, are merely hungry for a personalized experience. If you can give them that, you can crack the code to higher engagement. As for the channel of engagement, while a blog and a customer support team…
June 18, 2018
Post: 9 Easy To Fix About Page Mistakes Costing Your Brand
Truth be told, most businesses About Us pages suck. That’s unfortunate, to say the least, as the About Page is the second most popular page on a website after the home page. In a recent usability study conducted by KoMarketing, 52% of respondents said they want to see “About” information on a home page! If…
June 12, 2018
Post: Live Stream Like a Pro: Captivate your Audience with Live Video
Not so long ago, heavy television sets and power packed fancy satellites ruled the roost. But there has been a wave of technological advancements. And astonishingly, viewers do not require any fancy paraphernalia to watch live video content. A mobile phone and an internet connection will do! Going by some of the reports, it’s clear…
June 6, 2018
Post: How to Effectively Use Storytelling to Attract a Larger Following Online
In order to be successful with your website and on social media your business needs to offer great storytelling content that connects with your audience in order to establish a trusted and authoritative brand online. This is the key to selling your product or service. If that isn’t happening then the missing link is inside…
June 5, 2018
Post: Your Authoritative Link Building Guide (Courtesy of Ahrefs)
As you have already understood, we are going to talk about links. The formula is simple: everybody who wants to rank high in Google has to build links. Why? Because Google, as well as other popular search engines, view them as one of the prime indices to rank web pages. You have probably studied tons…
May 24, 2018
Post: Why Digital Transformation Needs To Maintain A Human Touch
Digital Transformation continues to gain velocity. But even as technology takes over many tasks, it’s important that a Human touch is retained. This thought-provoking article by Bryan Kramer s another in our “Great Articles You may have missed” series. Maintain A Human Touch in Digital Transformation A few years ago, experts were trumpeting that the future…
May 23, 2018
Post: E-commerce Smarts: Driving Long-Tail SEO
In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s…
May 22, 2018
Post: Does All Of Your Social Media Content Serve Your Whole Audience
A little departure from our normal article. Jenn Herman relates a discussion with a blind fan, that had a profound effect on her. And it may well make you think. Certainly, it’s a very quick and easy read for such a long article. It is another article in our “Great Articles You may have missed” series.…
May 16, 2018
Post: 12 Tools To Improve Instagram Marketing, Subscribers and Websites
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Instagram marketing tools Subscriber tools for blogs WordPress plugins Power up Your Instagram Marketing With These 4 Mobile Apps 1) Better quality images –…
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