May 22, 2015
Post: For an Effective Content Strategy, Context is Key
Online content marketing is no longer an option for your small business, it’s a necessity. Your prospective customers are spending their time looking for answers. They’re asking for recommendations through search and social media. If you’re business isn’t there when they’re looking, you are missing opportunities without even knowing it. Unfortunately, the world of online…
May 13, 2015
Post: How Do You Measure Social Media Impact?
Measuring your business’ social media impact is probably one of the most complicated aspects of online marketing, yet one of the most essential. The businesses that use social media often experience positive results with their online marketing efforts. Using social media as a way of making solid connections and developing relationships with their followers is…
May 11, 2015
Post: Obstacles to Avoid if You Want to Grow Your Business
Growing pains in a new small business are to be expected; and, can seem like a never-ending process. Or, maybe your business isn’t new, but you’ve lost that loving feeling for your business. The passion which propelled you to start your business in the first place can quickly become squelched by over extending your resources…
April 23, 2015
Post: How To Blog More and Keep Your Social Life
By Aaron Lee I write up to five blog posts every week. That may sound easy for some, but for me, it gets a little tough. You see, I have two jobs. I’m the Grand Master of Customer Delight at Post Planner and I run the daily operations of Leneys, a women’s apparel company that…
April 22, 2015
Post: Social Media is Good for Business – Here’s Why
I was doing a talk recently on the correlations between Facebook likes and personality traits when someone put their hand up and said: ‘so what?’ What does this mean – what does it matter to the average business that Facebook likes can indicate a person’s personality? It got me thinking about how to better communicate…
April 21, 2015
Post: Generation C: The Social Benefit of Baby Boomers
With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by investing in more sustainable relationships, we obtain a better ROI with social media. However, in the current context, the baby…
April 8, 2015
Post: Diversify Your Blog Content With Expert Interviews
By Ann Smarty Let me break it to you: For every well written blog post you write, readers can find a dozen just like it (covering the same topic), and probably just as helpful. It’s time that we diversify and stand out. It’s time that we offer something more than useful advice and tools: It’s…
April 2, 2015
Post: Getting Started with Instagram – A Tutorial
Instagram is taking the lead when it comes to engagement on social networks. Just to be clear, I didn’t just make that up, it’s a statistical anomaly I learned about from Mark Schaefer in his post Why Instagram is Becoming The Dominant Social Network. Mark didn’t make it up either – it’s actually based on a…
March 31, 2015
Post: Generation C: Four Generations Converge In The Workplace
Over the next five years, the new generation, Gen Z (1994-2010), will escalate its immersion into the labor market, which for the first time, will include large numbers from four generations. Might there be a clash of generations, or on the contrary, will this merger result in a social transformation of work environments? Hopefully the…
March 29, 2015
Post: 9 Characteristics Of Human Marketing
By Robert Caruso There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company’s image and other major media advertising…
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