May 29, 2016
Post: 4 Reasons Not To Use Facebook Live (Although You Really Should!)
A little light-hearted read for Holiday Monday (in the USA and UK)….. Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a…
May 18, 2016
Post: 6 Things That Will Help Boost Your On-Page SEO Potential
On-Page SEO has always been a heavily misconstrued area. In many instances it’s due to lack of full understanding in the nuances of this critical area. Seasoned SEO veterans may even go as far as stating that On-Page SEO represents a huge chunk of the SEO pie. Meaning that a good portion of your SEO…
May 12, 2016
Post: Generation C: The Disappearing Digital Divide
Seniors Finally Take the Social Network Train Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and social media, the clash of generations becomes a myth. The digital divide that separated the new generations from the…
May 10, 2016
Post: How to Make Valuable Content Out of Trending News
Why Use Trending News? Staying relevant, content-wise, on the Internet today is very important. Answering audience questions is a must and the bulk of your content has to be informative, unique, and niche related – otherwise, you will get sidestepped completely. But, however you spin it, there is only so much you can write in…
May 9, 2016
Post: Improve Your Content Marketing Reach With Medium
Social media provides a great outlet for businesses and brands to connect with their audience and spread the word on their content. Now Medium has come along as a helpful complement to your blog where you can further grow your subscribers and followers online. Twitter co-founder, Evan Williams, began the publishing platform in 2012, which…
May 2, 2016
Post: To Attract a Large Audience, Get Creative!
To compel your community to respond, get creative in the development of your unique brand personality. Use powerful storytelling, eye-catching visual content and interactive conversations. Your initial goal is in establishing your message and image before developing a solid digital marketing strategy. A successful business is one that creates content with your target market in…
May 1, 2016
Post: Boost relationships with Social Customer Service
An increasing number of conversations between customers and brands take place on social networks, thus publicly. At the same time many other consumers enjoy the show by listening and judging how your brand interact with customers. Like it or not, they will take their next purchase decisions upon your brand’s online behavior: speedy and effective responses…
April 12, 2016
Post: Developing a B2B-Centric Content Marketing Strategy
Editor preface: This is not an expert level article. However, it is packed with B2B strategy insights that perhaps we all need to remind ourselves of once in a while, and will certainly be very helpful to anyone below the most accomplished and experienced B2B marketers. And it is the first effort for us by…
April 7, 2016
Post: How To Find YOUR Best Time to Post on Instagram
Don’t you love when you find a blog post where the title seems to answer exactly the question you have, but then the author turns around and says “it depends”? Yes! Oh, good. You’re going to love this post! ? What’s the best time to post to Instagram? I seriously get this question all. the. time. And then I…
April 6, 2016
Post: 5 Digital Marketing Mistakes – And How You Can Fix Them
These days it seems like everyone is a digital marketer or versed in digital marketing. The evolution of today’s business marketplace and technology has allowed solopreneurs and entrepreneurs to position themselves as experts. In the last 3-5 years alone the business marketplace has evolved more than it has in the last 50. I attribute the…
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