September 5, 2014
Post: What Is The Relationship Between Influence and Expertise?
In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…
August 10, 2014
Post: 9 Things You Need To Know About Data Big and Small
There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as excited as they and others are. But with the Big Data journey barely really beginning, it seems opportune, even for…
August 3, 2014
Post: Big Data = Better Decisions and Smarter ROI
In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he…
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