May 6, 2015
Post: How To Link Business & Marketing With Buyer Personas
By Tony Zambito One significant change in the past few years is the top of mind presence of the customer on the part of CEOs. The mandate of “getting closer to the customer” has never been stronger. Various surveys point to CEOs linking business growth to increasing customer engagement efforts, growing their customer base, and…
March 26, 2015
Post: How To Gain Deep Insights Into Customer Buying Behavior
By Tony Zambito The digital economy continues to evolve at a fast clip. New technologies are being introduced nearly every month. Startups are ascending while long tenured organizations suddenly find themselves on shaky grounds. New services and product introductions are falling flat. Making the pursuit of understanding why customers are buying or not buying most…
February 4, 2015
Post: The Danger Of Adopting A Single Story View Of Buyers
By Tony Zambito Many of us have heard of the term tunnel vision. It is usually described or defined as follows: The tendency to focus exclusively on a single or limited goal or point of view. We have seen extreme points of views in every walk of life. From politics to religion and everything in…
November 3, 2014
Post: Before Jumping to Solutions, Know the Context
By Tony Zambito We cannot wait to offer solutions. We have the thirty-second elevator pitch, content marketing, presentations, lead generation, demand generation, sales training, and sales enablement. All designed to be proficient at offering solutions. Some companies can reach a fervent pitch with their marketing and sales in seeking to tell people or companies they…
October 10, 2014
Post: Make Your Marketing Human-Centered. Here’s How
By Tony Zambito One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have…
February 7, 2018
Post: 3 Ways To Attract More Leads With Magnetic Content Marketing
In the new age of video and mobile search, magnetic content has become an indispensable part of becoming a successful brand online. The more original and helpful your content is, the more people will dive into it and share it with others. We no longer live in an age where boring sales articles attract readers.…
December 20, 2017
Post: 12 Tools To Improve Your Podcasts, Sales Insights and Conversions
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: New Podcast Tools Tools to Help Keep Your Business Sales Conversion Rate Tools Launch Your First Podcast With These 4 Tools 1) Audio editing…
December 19, 2017
Post: How To Write Great SEO-Friendly Content in 2018
Search engines are becoming smarter and concentrating more on users’ behavioral factors. Meanwhile, marketers are struggling to broaden SEO processes far beyond blind link building with nothing but market-defining keywords. Yes, backlinks and anchors matter; but the catch is, they all reshape all the time for content better optimization and promotion. That said, the rules…
November 10, 2015
Post: How B2B Marketers Can Help Buyers Achieve Their Goals
Many CMOs today are faced with a dilemma. As digital interactions and media become more intertwined into everyday life, marketers need to respond. Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as…
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