Curation is the way many people get into Content Writing. Rather than writing their own articles, they start by pulling gems from articles written by others. It worked for Jan Gordon, the CEO founder. And it worked for me.

But before I really got into writing my own content, I wanted more from curation. I wanted to draw gems from articles on seemingly disparate subjects.

My favourite – the one that I had the most fun writing – blended my old IT background with Psychology. Who doesn’t love writing about psychology!

The Marketer’s Cocktail: Blending Psychology with Big Data

Finding Common Threads in Seemingly Disparate Subjects

Maybe the example I gave is cheating a little. After all, there’s an aspect of psychology in just about everything related to what we humans do.

But life is all about bringing together apparent disparities. And business mimics life.

We know that you can’t run a business without aspects of finance, time management, logistics, writing, marketing, IT, relationships management, and of course, psychology. I’m sure if you thought about it for just a few minutes, you could handily broaden/lengthen that chain.

Actually, it might be fun if people leave comments regarding what could be added.

So, let’s think of a couple of seemingly disparate subjects and see where we can draw lines:

Art and Artificial Intelligence? It’s being done!:

AI Is Blurring the Definition of Artist

How about Sports and New Born Babies? Well, I’m a member of two Facebook fan groups for Tottenham Hotspur. And whenever a member becomes a new parent or grandparent, they post a picture of him of her under a title like “The latest Spurs fan”.

What’s This Article All About Really?

We like to keep things in tidy little boxes. It’s something we’re taught from a very young age along with all of the other societal barriers we don’t even think about, yet govern our lives.

Well, they also govern our thoughts around business.

But great ideas don’t only come from brand new concepts. Actually, not many do. They come from doing things like putting a glue strip on paper or turning a selfie into a cartoon. And because every subject has been written about, the best articles are always the ones where a new angle is applied to a known subject.

So, what disparate things can you put together to come up with a killer article or, better yet, a great business idea?

Too difficult? This is easier. And hopefully we can get a few people to play along:

In the comments, put two or three seemingly disparate subjects. Hopefully, someone else will try to find a thread to sew them together. (If nobody else does, I promise I will!)

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Andy Capaloff

Andy Capaloff is the COO of Curatti. Prior to moving into the world of Content Marketing, Social Media Management and the day-to-day running of a Digital Marketing company, Andy spent over 3 decades in various aspects of IT. It is here that he honed his writing and technical skills, and his ability to ask uncommon questions.

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