Martin (Marty) Smith
January 20, 2014

Content Curation – 5 Tips From Great Content Curators

Robin Good & Cristina Pratas link on Curatti

Curatti Funnel graphic on Curatti
In an increasingly noisy world of content creation or “inbound marketing” content without curation is a rabble, a jumble of impossible to decipher DATA. Examples of content curation are easy to find:

  • Navigation on any website.
  • Finding related images.
  • Adding related links and perspective from gurus and thought leaders.
  • Responding to comments.
  • Sharing content on social media.
  • Deciding what to write about next.
  • Determining who to follow and read.

If you are an Internet marketer you are already a content curator.

You may not think of creating an email calendar, merchandising new products into groups or deciding what to buy and add to your website as “content curation”. Adding context is curating.

Internet marketers need to be a great content curators. Best way to learn how to become a great content curator is to learn from great curators. Here are 5 content curation tips learned from great curators. Logo on CurattiContent Curation Lesson 1:

Gamify From Marc, Guillaume, Alley & team at uses gamification to inspire and engage. Their gamification is subtle but highly effective.’s gamification takes several forms:

  • Leaderboard Comparison with other curators called MyCommunity.
  • People Sharing My Interest shows who to compare / compete with.
  • Inclusion in weekly summaries, blog posts, newsletters and content about
  • Sliver and Gold “Level Up” badges.

Note how the team included my friend Brian Yanish’s Marketing Hits customization example. Great idea to “curate in” your customers content. uses Brian’s Marketing Hits example in their “create a new topic” screen: Loves Marketing Hits example via Curatti

Using Marketing Hits in such a prominent place sends a powerful social signal to other curators – be like Marketing Hits. Brian modified his header and uses as his marketing company’s content hub so “being like Brian” isn’t a bad idea.

Another gamification example is’s MyCommunity Leaderboard. Curators see how they are doing vs. other curators with slightly more or less views: My Community gamification example Curatti’s MyCommunity shows if my content is slow today or its a slow day for all curators in my group (happens especially when there is a big event).’s MyCommunity shows curators whose content is exploding. Always a good idea to investigate curation explosions.  MyCommunity is a motivational tool too. Seeing my’s “views” exceed 100,000 recently was exciting.

Seeing curator numbers for those around me keeps me motivated too.

At first showed everyone. Knowing Robin Good has 891 views today could be demotivating, so changed the chart. Now they show curators immediately above and below. is very careful about who sees what and when. Their subtle gamification keeps curators curating and visitors coming back for more.

Example of’s level up badges awarded by recommendations from visitors and fellow curators:

Scoopit Badge Up Example on Curatti

 Me (Martin Marty Smith) on

Brian Yanish on Curatti link Content Curation Lesson 2:

Customizing tools and social nets from Brian Yanish

Brian’s Marketing Hits is one of my favorite feeds. Brian is a great content curator. Marketing Hits shows what use of’s API (Application Program Interface) and customization tools can do. Customization makes Brian’s look like branded content:

Brian Yanish Marketing Hits on Curatti

Visit Marketing Hits to see how well Brian’s Scoops blend into his branding. Note the Call-To-Action and subscription form on Brian’s page. Brian knows how to move value from a social net to “owned” digital assets!

jan L Gordon on CurattiContent Curation Lesson 3:

Create Owned Sites Like Jan Gordon’s

Jan’s creation of Curatti is another important content curation tip. Content curators must use a group of tools and social networks. Social networks create “commons”. Commons such as Facebook want and need User Generated Content (UGC). Most platforms trade user generated content, content that helps them scale, instead of charging fees.

Facebook is “free”, but information provided becomes Facebook’s currency. is free to use up to a point. “Business” users of gain more features and agree to pay a monthly fee. Jan’s helpful curation in and other social nets built a strong following.

Creating moves value Jan built in and other social networks to something she owns.  As long as YOUR content lives on THEIR network they make most (if not all) of the money! Content curators should do what Jan is doing – move value from social nets and tools to owned and cool digital properties such as

Robin Good & Cristina Pratas link on Curatti

Content Curation Lesson 4:

Curate What You Love from Robin Good and Ana Cristina Pratas

Robin Good loves new cool tools. Ana Cristina Pratas loves education. Both Robin and Ana Cristina have over 1M views on A million views means hundreds of people make it a point to discover Robin’s latest cool tool reviews (not the only thing Robin curates) and Ana Cristina’s thoughts on education daily. How can YOUR curation achieve so much?

Curate what you LOVE.

You don’t have to be an expert. Curation can be a great way to LEARN too. As you learn visitors and followers will enjoy taking the journey with you. Love is contagious online. When you love something it’s easy to put in time needed to learn more about two things simultaneously – the subject you love and how to curate.

Cendrine Marrouat on Curatti

Content Curation Lesson 5:

Curate across platforms Cendrine Marrouat

Cendrine is a great and prolific journalist, blogger and curator. She demonstrates the importance of curating content consistently across tools, social networks, blogs and websites:

Cendrine’s Blog / Website

2nd Blog / website






Cendrine’s Daily

Cendrine on

Cendrine’s ebook on Amazon

Cendrine on SlideShare

Cendrine on Tumblr

Cendrine’s guest posts on


If you are an Internet marketer you need to be a great content curator. Become a great curator by:

  • Stealing gamification from the team at
  • Customizing like Brain Yanish’s Marketing Hits
  • Borrow our host Jan Gordon’s intelligent build of “owned content”.
  • Curate what you love like Robin and Ana-Cristina.
  • Curate across the tapestry of tools, social nets and platforms we need to make content curation work like Cendrine Marrouat.


Oh, and remember best way to learn anything is to study the leaders, artists and curators who excel such as Marc, Guillaume, Alley, Brian, Jan, Robin, Ana-Cristina, and Cendrine.

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Passionate cancer survivor, Internet marketer and former Director of Ecommerce who believes in Margaret Mead's quote, "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." Glad to be an "Editor of Chaos".

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