August 22, 2023
How to Avoid the Most Common Product Page Design Mistakes
Getting your target audience to convert into loyal customers of your business takes a lot of work. And the process consists of multiple complex steps, from capturing your potential customer’s attention to getting them to engage with your brand to finally convincing them to click the “Buy” button. Admittedly, there are many ways to optimize…
May 2, 2023
Call To Action Best Practices for Improved Conversion Rates
Conversion rate optimization is one of the best investments for boosting your business website’s capability of attracting and converting new customers. But whether your plan involves a complete design overhaul or just a few targeted improvements — like minimizing load speeds and adding helpful info to those product descriptions — one thing is guaranteed. You…
February 21, 2023
8 Common Homepage Design Mistakes and How to Avoid Them
Web design is a form of art that aims to give visitors an enjoyable, friction-free experience when browsing a website. However, there are still so many businesses out there with poorly designed websites, and that is definitely hurting their conversions. Designing a website can be an intimidating task, especially for startups and small businesses. There…
May 17, 2022
Engage Your Website Visitors Instantly With These Header Design Tips
Before a visitor lands on your homepage, they have likely been exposed to quite a few other promotional messages in the course of their day. Unless, of course, your website is the first one they are visiting. Making an impression and engaging your visitors thus becomes a difficult task. How can you capture their attention…
July 27, 2021
6 Examples of Email Sign Up Forms that Convert
Over the years, it has become very easy to create an email sign-up form with just a few clicks of the mouse. But, how do you make sure your sign-up forms are effective? Most seasoned marketers already know that collecting an email address and using it to curate a meaningful connection with your email list…
July 20, 2021
Website Design Tweaks That Can Improve Your Conversion Rates
94% of first impressions are design-related. Furthermore, 38% of visitors will stop engaging with a website if they find its content or layout unattractive. In other words, you need to take web design seriously. No matter how much money you may spend on SEO or social media marketing, your efforts won’t matter if your site’s…
May 4, 2021
7 Steps For Writing The Perfect Landing Page Copy (With Examples)
Whether you’re a B2B sales manager, B2B sales rep, or a digital marketer, if you have ever attempted to write a landing page copy that converts, then you already know what a daunting task that can be. Luckily, you don’t have to be a master wordsmith to write a copy that speaks to your audience. …
April 29, 2021
12 Neuromarketing Techniques That Will Continue to Rule the Marketing Realm
Neuromarketing is a market research technique that helps marketers procure and assess accurate insights into various consumer behaviors. These insights are used to customize marketing solutions based on consumer needs and elicit specific favorable responses to marketing content, advertisements, and product packaging. Various technological advancements have been instrumental in aiding the growth of neuromarketing, such…
April 28, 2021
Design Tips for Increasing Conversions on Content Sites
There are a lot of tweaks you can make to boost conversions on your content site. For example, you can perfect the way you word your unique value proposition. Or create lead capture forms that are more user-friendly. Or even increase load times by removing unnecessary code elements from your homepage. But, when it comes…
September 2, 2020
7 Ways to Increase Your Website Leads by Improving UX and UI
Why are UX and UI Important? Website UX and UI design are so important for many reasons, and lead acquisition is only one of them. A website is often your first “handshake” with a potential customer, and if that isn’t a friendly one, you’ll have a lot of work to do to make up for…
