June 2, 2016
Use Buyer Persona Research For Content Personalization
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Recent surveys of marketing professionals by Rapt Media, Forrester, Seismic, SAP, IBM, and others all indicate that content personalization remains the biggest challenge for marketers this year and for…
May 31, 2016
How To Boost Your Business With Mobile Messaging
Social media platforms, as tools for communicating news and announcements, are great places to broadcast content to a wide audience. However, the content you place on your social media pages, your blog and your website is passive. You have to rely on your audience visiting your social media pages and website, and consuming that content.…
May 17, 2016
Build An Army of Influencers: Here’s How
There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand…
April 24, 2016
The Proven Impact of Color On Consumer Behavior
Color is one of the most important elements of a corporate identity. Choice of color affects all promotional efforts of a company. In this regard, it is best is to adhere to a scientific approach rather than rely on your own preferences. Inflexibility when choosing a color gamut can spoil the design, nullify all the…
April 19, 2016
Content Marketing in E-commerce: 7 Case Studies
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] How do you determine which content marketing practices are best for your E-commerce business? Well, you can begin by looking at other successful brands to see what they are doing now, and what they’ve learned along the way. There’s no single content marketing plan that works for every business, but the following…
April 11, 2016
Find New Prospects For Your Business with Twitter
If you would like to convert more leads in addition to your website, email marketing and LinkedIn network your business can take advantage of the great features Twitter has to offer to get your message out there. This growing platform is a great place to grow your relationships and attract more customers to your business.…
March 24, 2016
How Influencer Marketing Delivers ROI
Influencer marketing, or using key personalities to spread the message of your brand to your target market, is on the rise—and for good reason. It delivers high ROI for your brand, helps you dial in your strategy by really understanding your audience and expands the reach potential for your message. In short, it helps you…
March 16, 2016
How To Use Hootsuite For Intense Influencer Marketing
We’ve talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I’m going to assume you’re familiar with the concept and we’re going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers. (Most of…
February 24, 2016
Post-Sale: The Best Time to Build Customer Relationships
When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer worth his or her salt knows that the most valuable customers, and your biggest source of business growth, lies with your current customers. As such, the most valuable time to build relationships…
February 4, 2016
How Quality Assurance Concepts Can Improve Your Business
Quality Assurance. Sounds scary and expensive (and very boring), doesn’t it! Fear not! In this article, I’ll break down what QA entails and show you why aspects of it relate to you and can be important for your business. A little later, I will discuss the various types of QA Tests and simple ways that…
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