March 27, 2016
A Strong Business Case for Content Marketing
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how many marketers are making the shift to content marketing are enough for you (and your boss) to move full steam ahead with your content marketing initiatives, then I’ve included some of this…
March 20, 2016
5 Ways to Build a Customer Adventure
The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought…
March 17, 2016
How To Achieve Emotional Engagement With Your Content
I sat at my desk this morning and looked out the window. The deer were on the porch again. They love eating my wife’s flowers. Even though they have millions of other things to eat out in the woods by my house, they choose to come on MY porch and eat the tops off the…
March 10, 2016
8 Lessons Learned From My Launch That Can Help You
One of the things I love to do with my blog is to share my real experiences with things that you too are likely to encounter. And that’s what this post is all about! You likely know by now that I recently launched a new Instagram marketing community, called Jenn’s Friends. And this was honestly…
March 6, 2016
Build Sound Strategy For Social Media Marketing Success
Long-term social media goals can pave the path for a successful future. In fact, according to Hubspot, social media marketing offers a 100-percent higher lead-to-close rate than outbound marketing. Even so, social media marketing can be intimidating. A sound strategy is essential! Here’s a few ways you can tame the social media beast while ensuring…
February 11, 2016
16 Tips to Dominate Social Media Now!
Now that 2016 is well under-way, it’s a great time to take stock of take stock of the social media landscape and look ahead to the endless possibilities of the future. You’ve seen all the “success stories” – talking about their exponential growth, sure-fire tricks, and guaranteed business propulsion tactics. Why can’t you do that?…
February 1, 2016
Budget Friendly Methods to Attract More Visitors
Your business may have a great landing page and stellar content, but without an audience no one will get the word out about your brand. Paying for website traffic is one way to attract leads, but there are other budget friendly methods available. According to Kissmetrics, one of the biggest drivers that attracts visitors is…
January 26, 2016
10 Steps To Becoming an Influencer in Your Sector
In recent years, influencer marketing in social media has evolved very quickly, and has become an increasingly common practice among marketers. Companies and organizations active on the web and social media have integrated this still relatively new marketing approach to reach their customers. Today, if the confidence level towards non-governmental organizations and businesses rises slightly…
January 21, 2016
5 Ways to Create Content That Actually Gets Attention
One of the most difficult parts of implementing a content marketing strategy is figuring out how you’ll stand out from the crowd. Let’s face it; there is just an absolute ton of content out there, much of which isn’t very good. Nonetheless, you and I can only consume so much information at a given time,…
December 30, 2015
Focus Your Business With A Solid Social Media Strategy
As we approach the end of another year, many business owners are reflecting on the past year and analyzing their marketing efforts. You’re probably one of them. If you’re not, you should be! And one of the things you should be looking at is your social media strategy. How well did social media perform for…
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