Category: Strategy

Dipti Parmar
July 19, 2017

How Much Should You Invest in B2B Marketing?

How Much Should You Invest in B2B Marketing?

As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator


John Jantsch
June 29, 2017

Caution! This Is Why the Majority of Websites Fail

Why Websites fail

Did you have a web designer design your website? How’s the SEO? John Jantsch attributes this is the main reason that websites fail. This article is food for thought, to put it lightly. It is another in our “Great Articles You may have missed” series. Why Websites Fail Gone are the days where businesses can


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Nicole Stelmar
June 28, 2017

5 Essential Elements Of Powerful Brand Storytelling

Brand Storytelling

Brand storytelling has become an essential part of an effective marketing strategy. So, what is brand storytelling, and why is it so important? Storytelling is not intended to be a “selling” tool. It’s a method of building strong relationships with your customers and a thriving community of loyalists over time. A good story can tell


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Lisa Sicard
June 27, 2017

Flipboard – The Fun and Easy Way to Generate Traffic

Flipboard

If you grew up in the era of magazines, you will love Flipboard. Even if you came after that magazine era you still may love it. The first type of magazine or as they called it then “periodical of amusement” may date back to 1672. It was founded by Jean Donneau de Vize and contained


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Andy Capaloff
June 22, 2017

Work-Life Balance? That’s Only Two-Thirds Of The Equation

work-life balance

There have been plenty of articles discussing the all-too modern dilemma of work-life balance. This article is particularly geared towards small and medium sized business principals and entrepreneurs. I’ll introduce a little history, talk about where we are now, then touch upon the role that money, or the lack thereof, has to play in this


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Shane Barker
June 20, 2017

How User Behavior Analytics Can Improve Your Conversions

User Behavior Analytics

In another epic article, Shane Barker shows how User Behavior Analytics can improve your business conversions.  It is another in our “Great Articles You may have missed” series. 5 Ways User Behavior Analytics Can Improve Your Conversions Like every other business, you want to improve your conversions. But the problem is you’re not sure how


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Helen Miller
June 2, 2017

How To Create a Website That Will Strengthen Your Brand

Creating a website and creating a brand are not the same things. Hence, your website might have a million dollar look, yet still not reflect your personality or corporate identity. So, then what’s branding, you ask? Above all, it’s really a smart question to consider before starting to build your brand. Here is a good


John Jantsch
May 25, 2017

Answer These 4 Questions to Aid Your Marketing Strategy

Marketing Strategy

There are any number of questions you might ask in order to formulate your marketing strategy. In this article, John Jantsch presents us with 4 questions that have helped him. It is another in our “Great Articles You may have missed” series. 4 Questions to Aid Your Marketing Strategy Developing a marketing strategy for your


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Joan Selby
May 11, 2017

10 Most Common Email Marketing Mistakes And How To Avoid Them

Common Email Marketing Mistakes

Before we get on with the list, we need to say that the biggest mistake pretty much all marketers make is thinking that email marketing is no longer important or relevant in the age of social media. The truth is that as many as 54% percent of marketing experts think of it as the most


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Andy Capaloff
May 9, 2017

Viewing Customer Experience With Consumers Eyes

Customer Experience

It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t


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