Category: Strategy

Ofer Tirosh
October 22, 2019

The Business Benefits Of Website Translation and Localization

Website Translation and Localization

OK, you have published valuable content on your website. How do you maximize its reach? One of the easiest ways is to go after new languages and foreign markets. How do you most efficiently get your web content to speak the language of foreign audiences and make sure you don’t alienate them? Here are some key terms…


Paolo Fabrizio
June 4, 2019

How to Harness Digital Customer Service in Your Organization

Digital Customer Service Strategy

Last week I had the chance of speaking about digital customer support at 3 conventions, here in Italy. Audience sizes were different one from the other, as well as the industries represented by managers. There was though, one aspect that all attendees had in common: they were hungry for solutions. In fact one of the…


Nathan Sykes
May 30, 2019

The Benefits of Showcasing Company Culture in Digital Marketing

How To Showcase Your Company Culture

Having a strong sense of company culture in the workplace is more important than ever before — especially when your business is trying to stake a claim in today’s competitive and overcrowded marketplace. When everything a consumer could ever want or need is an Amazon Prime order away, how can you prove to would-be customers…



David Gutierrez
October 25, 2018

SEO Benefits of Live Streaming Videos

Live Streaming Videos

The first attempts at live streaming videos were made as long ago as the 1990s. But back then, the effect was significantly decreased by small bandwidths and low quality of a video. It wasn’t until quite recently that both these factors achieved the values that made producing them worthwhile. Likewise, watching live streaming videos has gone from being a…


Shane Barker
October 23, 2018

3 Reasons Your Influencer Marketing is Not Performing Well

Influencer Marketing mistakes

The global influencer marketing value for Instagram has gone up from US$1.07 billion in 2017 to $1.6 billion in 2018. It is expected to increase further to $2.38 in 2019. Influencer marketing is one of the best ways to bridge the gap between your brand and your target customers. But like any other marketing method,…


David Gutierrez
September 27, 2018

Content Marketing Tips for your eCommerce Blog

eCommerce Blog Tips

Is there such a thing as an eCommerce business that doesn’t have an additional online presence in forms of blogs and social media accounts. If there are any, they’re certainly a dying breed. Unfortunately, most of them do so simply because everybody else does – not because they have anything particular to say to their customers, current…


Jan Gordon
July 19, 2018

Top 5 Steps to Craft a Blog Content Strategy

How To Craft Your Blog Content Strategy

After a relatively sluggish start, blogging gained popularity quickly during the late 1990’s and early 2000’s. Since then, we’ve been witnessing a sort of revolution where countless individuals have made a name for themselves. Inevitably, the issue of quality over quantity was put into focus as more people started using blogs Businesses, in particular, realized…


Vaibhav Kakkar
June 27, 2018

Drooping Customer Engagement? Social Media To The Rescue

Is Your Customer Engagement Drooping?

Customer retention and repeat purchases don’t have to be a myth. All your customers, or at least 80% of them, are merely hungry for a personalized experience. If you can give them that, you can crack the code to higher engagement. As for the channel of engagement, while a blog and a customer support team…


Jan Gordon
May 3, 2018

Here’s How To Improve Your Content Marketing Strategy

Content Marketing Strategy

If you are a digital marketing professional, you can spot grandiose claims a mile off. These days it’s almost impossible to trick a customer (not that you should even want to). And you also can’t brand yourself differently to the actual quality of your service/product. Being on the receiving end of every type of marketing…


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