June 23, 2015
Selling with Integrity – Learn to Love Avatars
Selling with Integrity requires knowing your audience intimately. Taking the time to meet your avatar inside their own minds allows you to be a problem solver for them – a trusted adviser – a go-to solution provider. You offer the most awesome product/service in your sphere! Congratulations! Pat yourself on the back! Be happy! I…
June 7, 2015
The 9 Critical Drivers for Social Selling
By Lee Traupel The face of sales is longer mired in the old school of sales approach imprinted in the culture by David Mamet’s culture defining “GlenGarry Glen Ross” – a tale of desperate men chasing the American dream using outdated sales “methods.” Social selling is not new. People have always “bought socially”: asking advice…
June 1, 2015
Generate More Interest in Your Business with These Social Selling Tips
Social Selling Strategies Are you getting all the sales you want from social media? Do you wish your followers showed more interest in your products or services? Social selling is not an exact formula for sales, but instead an end result from strong interactions with your business or brand’s community. As word-of-mouth becomes the new…
May 19, 2015
Social Selling – They Don’t Care What You Know
They don’t care what you know you until… Social Selling for smart entrepreneurs means beginning where your customer already is. When we have a product to sell, from our perspective we tend to believe that everyone is going to be as thrilled and enamored with it as we are. After all, our product (or service)…
April 19, 2015
Respectful Foundations of Social Selling for Business
I was thinking of titling this article “Can I Slam You Over the Head with My New Product?” because that is exactly what non-respectful social selling feels like to a consumer. Online or offline there is a way to be social that flows like warm honey and ways to be social that feel like fingernails…
March 17, 2015
Social Selling: Find A Way To Their Heart
I was enjoying the warmer weather in Chicago this past weekend and was listening to “Find A To My Heart” by Phil Collins and these lyrics resonated in how I build trust and relationships with my prospects, clients, and all my friends on social media. Effective B2B Social Selling must appeal to the buyer with…
February 25, 2015
Social Selling Thought Leadership: The New B2B
By Rob Peters Traditional B2B selling has died, long live social selling thought leadership. The information empowered and socially connected B2B decision-maker is not waiting for your cold call to educate them about their industry, company challenges and/or your product/services. Recent research has shown that B2B decision-makers want to talk and get their questions answered…
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