October 1, 2014
Using Social Listening to Focus Your Online Marketing
The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having no social media plan.…
September 30, 2014
Where Did Your Social Branding Go?
You are busy – I know. But during the many changes within your business, did you happen to notice in the midst of it all that maybe you missed updating your social media branding? Social + Branding = Consistency If you have found that your social media marketing is not helping to build your brand…
September 29, 2014
8 Key Points to a Great Podcast
There are several key points to podcasting that will help small businesses have a successful podcast. There are multiple “key” points to podcasting that take time to master. Yet there are 8 base key points that will help with your podcast. These 8 key points will not guarantee success but they will ensure that you…
September 24, 2014
How to Get More Targeted Followers on Instagram
This is the ninth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for your business, then you want to expand your reach and get in front of more customers and potential customers. Having more, targeted followers on Instagram will ensure more people see your message and increase…
September 23, 2014
Is it Time to Revisit Your LinkedIn Profile?
Back in 2003 a new online professional networking service called LinkedIn was launched out into the world. But, Oh Baby, have things changed since then! In the early days this growing social media tool for job seekers, businesses and brands was quite different – a mere shell of what it is today. Now there are…
September 22, 2014
Why Podcasting is Important for Your Business
If you have kids you know that hollering and screaming does no good. Many small business marketers act like parents, and think they have to holler scream shout, and froth at the mouth, to get people’s attention. This is not needed in any scenario. Unless, that scenario is overly crowded, and then I still don’t think that yelling…
September 15, 2014
The State of Social Media: What B2B Marketers Need to Know (Fall 2014)
With Autumn before us, also comes the holiday season. Whether you’re a small business, corporation, or somewhere in between, this means campaigns, content, and craziness for marketing departments alike. Luckily social media changes quarter to quarter too, and we deliver the big changes in our quarterly report. Check out what’s new: The Death of Click-Bait…
September 9, 2014
Why Community and Marketing Go Hand-In-Hand
Have you ever been confused about whether you should be marketing or building a community? Wondered which is most beneficial for long term sales and business growth? Building your business through marketing to generate more sales and prospects is an essential element that needs to be firmly set in place. When it comes to attracting…
August 21, 2014
How to Create an Effective Hashtag Strategy for Instagram
This is the eighth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for business, then you really should be incorporating hashtags into your posts. The simple act of adding the right hashtags can drastically increase the reach of your posts, boost engagement, and allow you to reach…
August 7, 2014
How to Build Identity and Trust in Social Media
The following, is another great post by Danny Brown, in which he talks about two of the most important aspects of brand building. As with all of his work, it is abundant with new insights and takeaways. Depending who you listen to or read in the social media space, the best reason to use…
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