June 6, 2019
The Art of Social Media and SEO Marketing
As social media has become a factor in online marketing, many have debated whether this has had an impact on SEO. Specifically, this includes likes, retweets, and engagement, all of which indirectly impact a website’s search engine rankings. More specifically, both content and conversations through places like Facebook, Twitter, and LinkedIn send out social signals.…
May 21, 2019
A Brief Guide to Sentiment Analysis
Digital communication occurs more frequently than physical communication for most business owners. Existing in a time where technology is rapidly advancing can leave you feeling dazed and out of place, as well as struggling to keep up with the latest tech and trends. As a result, it might be that you haven’t heard of sentiment…
February 5, 2019
How to Leverage Social Selling To Dominate Your eCommerce Niche
Social media is not just a platform for networking. It has gradually progressed to become a platform for product selling for any eCommerce niche. In fact, 30% of shoppers have admitted that they would prefer to buy a product directly from sites like Facebook, Twitter, Pinterest, Instagram, etc. One of the major benefits that social…
December 12, 2018
The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness
This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with…
August 28, 2018
7 Strategies to Boost Your Ecommerce Sales With Facebook Ads
The growth and popularity of social media for marketing has been phenomenal. In just a few years, Facebook has become the go-to marketplace for many brands and marketers. Facebook may have started out with the intent to connect you with people who are close to you. However, with over 2 billion monthly active users, it…
June 27, 2018
Drooping Customer Engagement? Social Media To The Rescue
Customer retention and repeat purchases don’t have to be a myth. All your customers, or at least 80% of them, are merely hungry for a personalized experience. If you can give them that, you can crack the code to higher engagement. As for the channel of engagement, while a blog and a customer support team…
March 20, 2018
Want More Instagram Followers? Here Are 3 Foolproof Ways
Chances are, you’ve wondered at times about how to gain more Instagram followers. This is never more true than when your count mysteriously declines! Fear not! In this article, Jenn Herman details 3 foolproof ways to boost your following. It is another article in our “Great Articles You may have missed” series. 3 Foolproof Ways…
January 16, 2018
5 Ways to Get More Comments on Instagram
Instagram doesn’t have a chronologically arranged newsfeed anymore. Posts are now organized based on engagement. If your posts get more engagement in the form of comments and likes, they will appear higher in the newsfeed. Appearing higher in the newsfeed will boost your engagement further. More comments can also indicate the effectiveness of your social…
October 5, 2017
How To Use Social AI for Lead Generation
Once again, Shelly Kramer has written a piece to excite techno-geeks and everyone else who keeps an eye on the future of marketing. This time, she discusses how Social AI can be used to aid lead generation. It is another in our “Great Articles You may have missed” series. Social AI For Lead Gen Marketers…
September 6, 2017
How to Use Twitter Advanced Search to Find New Leads
Editor’s Note: This post was originally published as “Find New Prospects For Your Business With Twitter” in April 2016. It now includes the latest Twitter updates and reference to new research on Twitter Advanced Search… Utilize The Power of Twitter Advanced Search As your business attracts new leads from your website, email campaigns, Facebook and…
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