November 24, 2014
How to Drive More Traffic With Instagram
This is the eleventh post in a 12 month series on the use of Instagram for businesses. It’s no secret that I tout the value of Instagram for marketing purposes. I honestly believe that there are many reasons to take advantage of the platform. But one of the biggest reasons is quite simply that Instagram drives…
October 23, 2014
How to Run Successful Instagram Contests
This is the tenth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for your business, you definitely want more, targeted fans, you want better interactions and engagement, and you want to reward your followers. Fortunately, Instagram contest are the best way to do this! And, on top of…
October 6, 2014
8 Don’ts of Podcasting
In podcasting there are many things you can do, and there are many things you don’t do. Last week talked about 8 items that will help make a great podcast. This time we look at what ‘not to’ do, that will hurt your show. Don’t sell to your audience Many small business owners, who start…
September 29, 2014
8 Key Points to a Great Podcast
There are several key points to podcasting that will help small businesses have a successful podcast. There are multiple “key” points to podcasting that take time to master. Yet there are 8 base key points that will help with your podcast. These 8 key points will not guarantee success but they will ensure that you…
September 24, 2014
How to Get More Targeted Followers on Instagram
This is the ninth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for your business, then you want to expand your reach and get in front of more customers and potential customers. Having more, targeted followers on Instagram will ensure more people see your message and increase…
September 22, 2014
Why Podcasting is Important for Your Business
If you have kids you know that hollering and screaming does no good. Many small business marketers act like parents, and think they have to holler scream shout, and froth at the mouth, to get people’s attention. This is not needed in any scenario. Unless, that scenario is overly crowded, and then I still don’t think that yelling…
June 25, 2014
5 Tips for Sharing Ideal Images on Instagram
This is the sixth post in a 12 month series on the use of Instagram for businesses. In this series on Instagram, I’ve been giving you tips to use Instagram successfully for your business. Of course, Instagram is really all about photos so you can’t really use Instagram effectively if you’re not sharing the best images. In this…
May 11, 2014
The Why, Where and How of Planning a Social Media Strategy
This article, re-published with kind permission of Danny Brown, gives a step-by-step, high level ‘why, where and how’ for getting your business immersed into Social Media, including some very useful resources. The picture he paints is not the one you will read elsewhere, that everything is very simple. The processes need thought, planning, time investment…
April 23, 2014
30 Instagram Rules for Your Businesses
This is the fourth post in a 12 month series on the use of Instagram for businesses. If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do. To help you out, I’ve put together a list…
March 3, 2014
Here are Questions to Broaden the Data Analytics Discussion
In my article originally titled “To Break free of the Silo, look outside of it”, I ended by saying: ”Context broadens the audience but questions from outsiders broaden the discussion.” This is the first post in a series intended to do just that, where I will pick a subject and ask what I hope are…
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