May 30, 2017
Why Your B2B Buyer Insights Need An Overhaul
Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge. In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,…
May 25, 2017
Answer These 4 Questions to Aid Your Marketing Strategy
There are any number of questions you might ask in order to formulate your marketing strategy. In this article, John Jantsch presents us with 4 questions that have helped him. It is another in our “Great Articles You may have missed” series. 4 Questions to Aid Your Marketing Strategy Developing a marketing strategy for your…
May 22, 2017
11 Essential SEO Promotion Stages For Your Website
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find…
May 12, 2017
What Content Marketers Can Learn From An 8 Year Old Boy
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lesson…
May 11, 2017
10 Most Common Email Marketing Mistakes And How To Avoid Them
Before we get on with the list, we need to say that the biggest mistake pretty much all marketers make is thinking that email marketing is no longer important or relevant in the age of social media. The truth is that as many as 54% of marketing experts think of it as the most efficient…
May 10, 2017
How To Solve Marketing ROI Challenges
In this article, Michael Brenner discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. It is a must-read for anyone starting out, anyone not yet getting to grips with ROI or anyone who could do with improving theirs. Basically, that’s everyone then! It is another in…
May 9, 2017
Viewing Customer Experience With Consumers Eyes
It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t…
May 5, 2017
How to Maximize SMS for Effective B2B Marketing
A marketing campaign is only as good as its return on investment, and that can only be maximized if the most ideal communication channel is utilized. SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. For SMS marketing to work, though, messages must be tailored to suit your target…
May 3, 2017
Do Press Releases Still Work for Business?
In addition to building a brand on social media, press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. A press release is simply a newsworthy story about you or your business. Reporters might want to print your press release or they may be…
April 26, 2017
4 Tips for a Successful B2B Mobile Marketing Campaign
We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses…
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