April 21, 2017
The Importance Of Audience Trust In Digital Marketing
In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing…
April 13, 2017
Second Screen Social: What Marketers Need to Know
April 6, 2017
How The ‘Content Illusion’ Is Leading Marketing Astray
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has…
March 31, 2017
How To Use Social Media To Attract Followers And Business
In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. It makes for a light yet insightful read, and is another in our “Great Articles You may have missed” series….. Cast Your Net And Reel In The Fish Ancient fishermen would take their boats…
March 30, 2017
How to Make Your Buyer Persona Story Your Core Message
In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s…
March 23, 2017
4 Ways to Improve Your Brand Likeability
In this article, Michael Brenner discusses 4 ways to improve brand likeability. These include such simple suggestions as “be Human” and “talk to your customers”. It is another in our “Great Articles You may have missed” series. Brand Likeability You know ‘that guy’? The one that everyone likes? He’s always fun to be around but…
March 20, 2017
What Are Quality Metrics: How Will They Help You Convert?
In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…
March 16, 2017
How To Use Hashtags to Find Your Target Audience on Instagram
Continuing our “Great Articles You may have missed” series. Jenn Herman helps us in forming our Instagram Hashtag strategy. For businesses and bloggers using this medium, they represent a gateway to our target audience…. Finding Your Target Audience on Instagram If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are…
March 9, 2017
The Devastating Cost Of Poor Website Performance
This article from Wade Harman looks at the effects that poor website performance may have on your company’s bottom line. It’s certainly cautionary reading, and is another in our “Great Articles You may have missed” series. Poor Website Performance Has A Cost! In the past few years, consumer trends have shifted in favor of online…
March 7, 2017
The Benefits of a Long Form Content Strategy
In this article, Shelly Kramer discusses the benefits of long form content, along with the warning that not all content fits this form. It is another in our “Great Articles You may have missed” series. Long Form Content In The ADD Era? These days, it seems like everyone has got something to say online—your business…
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