March 30, 2017
How to Make Your Buyer Persona Story Your Core Message
In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s…
March 27, 2017
4 Effective Tricks that Will Boost Your Content Marketing
According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in order to fuel their marketing efforts. And that trend isn’t going to stop any time soon. Those same marketers are set to create even…
March 17, 2017
10 Proven eCommerce Web Design Hacks to Get More Sales
As an owner of an eCommerce site, your biggest goal is attracting more clients to your web resources, thus generating more sales. But how can one motivate a web user for a purchase? What are the secret tricks that one needs to take into account when working on the optimization and design of an eCommerce…
February 24, 2017
6 New Approaches To Understanding Customers
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here. This is another installment in…
February 10, 2017
How To Organically Gain Your First 10000 Instagram Followers
How to gain your first 10000 followers on Instagram organically? If you want to create and build a strong community around your Instagram account or brand, it would be smart to not use any bots or jailbreaking Instagram services that are against Instagram’s TOS. Today we present you the organic and safe tool for Instagram…
February 1, 2017
The Evolution and Importance of Memes and Infographics
I was asked recently, “What is the definition of a meme; and, how did they ever get that name?” Most of us have seen funny images and sayings with animals, celebrities, etc. on social media. When people started to add sayings to the photo of what they thought, this became known on the Internet as…
January 30, 2017
7 Ways that Human Experiences Still Beat Technology
Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are…
January 26, 2017
Have We Got Persona Marketing All Wrong?
This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had…
January 25, 2017
3 Key Indicators That Your Website Needs a Change
New websites are popping up on the internet every second. The name of the game is creating a consumer-friendly platform to encourage user action. If a website fails to meet these demands, visitors will have no problem clicking away. Simply having a website with product listings or content doesn’t cut it anymore. Brands must keep…
January 24, 2017
Why You Should Harness The Power of Scarcity Marketing
Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV. This article from Wade Harman shows how you can benefit from this method. It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…
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