April 22, 2014
Sharing Your Process With Customers Is Your Product
Process Is Product In 2009 I wrote: An eye of our collective Digital Marketing Storm settled briefly today. It is the day before Thanksgiving. Our web site is speeding up even as staff and friends hit the road. During a mid afternoon lull a thought settled in too. Process is product I thought. What does…
April 3, 2014
The World Outside Of Our Bubble [Infographic]
This is a light-hearted follow-up to my article, How Do We Find Our Way Out Of The Content Echo Chamber? This time, the simple goal is to get you to think about who ’everybody’ is, as in, the everybody who knows almost everything about almost everything that we content writers purvey. Did you know that…
March 17, 2014
8 Visual Marketing Lessons from Vogue
We Are All Visual Marketers Now The meat of this Wikipedia visual marketing definition is “relationship between an object, the context it is placed in and its relevant image”: As digital marketers and storytellers we use images to seduce, cajole and support. Fashion and design provide great examples of visual marketing… but these days we…
March 13, 2014
Why You Should Curate Interests Not Just Specialties Part 2
You are the average of the five people you spend the most time with. – Jim Rohn Quality vs. Quantity in Social Media Despite all the advice of quality over quantity, people craving attention in the social media world are obsessed with those with large numbers of followers. The problem is that there is a…
February 24, 2014
5 Easy Steps To EPIC Content Marketing
Content Marketing In Chaos The good news is everyone believes in content marketing. Bad news is everyone believes in content marketing. Bad news because when marketers pile on quality goes down, noise goes up and getting your message heard is harder. If you are a late convert to content marketing you may be able to…
February 17, 2014
Content Marketing’s Magic Beans: 4 Sharing Tips
Share To Create Authority The tectonic shifts created by our evolving social web of expanding connection means rethinking “Internet marketing”. Today’s web requires an ever expanding tribe of brand advocates, supporters and contributors. Gaining advocates means touching HEARTS and winning Minds. Today’s Curatti post is about the Content Marketing’s Magic Beans: 4 Sharing Tips. Creating…
February 14, 2014
Content Curators Must Do This First to Build Trust
What is the one essential ingredient for success that most curators of information miss? Is it relevant content? No. Is it a review for each article? Sometimes, but that’s another post. Is it catchy article titles? Not usually. It’s – tah-da – an editorial statement. What??!! Sounds dry and boring! Good grief, why would I…
February 12, 2014
Millennials, You are Your Brand
“What do you believe in?”, a fellow networker asked me at The Art of Active Networking in San Francisco. Confused, I gazed ahead, nursing my alcoholic drink while wondering what he exactly meant. A lot of people at networking events liked asking me what I did for a living, but few cared what I believed…
February 10, 2014
Context Broadens Audience. Questions Broaden Discussion
To Break free of the Silo, look outside of it. Seems obvious, right? But somehow, whereas the problem is evident to many, a broad solution remains elusive. Indeed, as communities form within the Content Marketing world, could it be that the culture is exacerbating rather than alleviating the issue? It is what prompted me to…
February 7, 2014
Use Social Context To Connect
Is it just me (and my timelines), or is everyone suddenly talking about the unignorable power of social context? I often see patterns emerging across all my information feeds, from thousands of sources in my realms of culture, media and publishing, technology, marketing, entrepreneurship and leadership. What bubbles to the surface across multiple fields is…
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