April 30, 2015
How to Do Brand Journalism The Right Way
While most companies in the recent past have made huge strides in brand journalism, most still have the concept of content marketing and brand journalism wrong. Companies are focusing all their attention on writing to attract a vast audience, and with it more clients, while ignoring other aspects of content marketing. Unfortunately, most of these…
April 29, 2015
Visual Content Marketing: What You Need To Know
By Brett Relander Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the…
April 19, 2015
Respectful Foundations of Social Selling for Business
I was thinking of titling this article “Can I Slam You Over the Head with My New Product?” because that is exactly what non-respectful social selling feels like to a consumer. Online or offline there is a way to be social that flows like warm honey and ways to be social that feel like fingernails…
April 15, 2015
Do We Really Still Need Hashtags on Facebook?
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
April 8, 2015
Diversify Your Blog Content With Expert Interviews
By Ann Smarty Let me break it to you: For every well written blog post you write, readers can find a dozen just like it (covering the same topic), and probably just as helpful. It’s time that we diversify and stand out. It’s time that we offer something more than useful advice and tools: It’s…
April 2, 2015
7 Attributes of a Highly Effective Guest Blogger
Writing as a guest blogger can have its own advantages in terms of promoting your blog, expanding your reach to new audiences and increasing the amount of visitors that you receive. There are several key attributes that people will look for when they are choosing a guest blogger, and if you can demonstrate that you…
March 19, 2015
Why Content Marketing and Social Now Drive SEO
By Lee Traupel SEO is the process of making your web site more accessible to search engines. Google’s algorithmic updates the last 3-5 years (“panda” “penguin” “hummingbird”) have changed SEO marketing permanently. It’s s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development,…
March 18, 2015
The Top 100 Content Tips By 52 Content Marketing Experts
By Danny Brown Curatti Note: This is a true Danny Brown piece, packed with information, observation, Scotland’s unique and wonderful humour and absolutely no punches pulled. Enjoy! What made you click through to read this post (unless you’re reading this via RSS and already know what’s coming)? Was it because you’ve read other posts of…
February 26, 2015
How To Plan and Deploy a Cohesive Social Media Strategy
By Brett RelanderSEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand…
February 24, 2015
Can We Really Share Visual Content on Multiple Networks
Visual content is expected to explode in the year 2015. From using visual images to promote a company’s products and services to posting visual content on a landing page, there are many ways and reasons to use visual content on a website. However, for those who are concerned about visual content’s overall place regarding social…
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