In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. It makes for a light yet insightful read, and is another in our “Great Articles You may have missed” series….. Cast Your Net And Reel In The Fish Ancient fishermen would take their boats…
In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s…
No matter how accomplished a blogger you are, it can be a challenge to produce original, well written, content – to a schedule – that will keep your readers happily engaged. Surely, there is only so much subject matter within any niche, all of which will have been covered elsewhere. So where do you turn…
Just like in life, if you don’t have any direction when writing in your blog, you’re not going to get anywhere. If you do a bit of research, you’ll find many blogs are without a purpose. This is due to blogging being done merely for pleasure. But if you’re blogging for business, you will need a positive purpose to stop yourself going round…
According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in order to fuel their marketing efforts. And that trend isn’t going to stop any time soon. Those same marketers are set to create even…
This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”. LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect…
In this article, Michael Brenner discusses 4 ways to improve brand likeability. These include such simple suggestions as “be Human” and “talk to your customers”. It is another in our “Great Articles You may have missed” series. Brand Likeability You know ‘that guy’? The one that everyone likes? He’s always fun to be around but…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] When I started out blogging back in 2013, I never thought I would call myself a business owner. In fact, I am sure this has happened to many of you too. You dip your toe in the water, and before you know it, you are swimming with sharks! This is the story…
Knowing how to use images effectively can create a visual impact that can help towards gaining readers to your blog. Of course you could use any pretty picture to attempt to stop your readers in their tracks. But there is so much more to consider than just selecting a relevant image and sticking it at the top of your post. It’s definitely worth understanding how…
In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…
