It’s a fact that our brains process visual images faster than textual information. This carries forward into Internet consumption, with users preferring to see content rather than read it. Fuad Ahmed, a web developer and designer, emphasizes the importance of visuals. He states that many surveys and studies prove that visual content is more intriguing…
In this article, Greg Satell (aka Digital Tonto) discusses why so many innovation strategies fail. Even those that have previously excelled, will sooner or later encounter problems. Want to know why? Read on! This is another in our “Great Articles You may have missed” series. Why Your Innovation Strategy Will Fail A decade ago, Apple…
Continuing our “Great Articles You may have missed” series. Jenn Herman tells us why you too should embrace Instagram marketing…. Embrace Instagram Marketing! It’s not exactly a secret that I’m a “little” obsessed with Instagram and its power as a marketing vehicle. Whenever I’m invited to speak about Instagram marketing, one of the first things…
This is an epic post by Matt Banner, reviewing 12 of the best Website building tools. It includes a handy Infographic. Bookmark this post!. It is another in our “Great Articles You may have missed” series. 12 Website Building Tools Reviewed I’ve used website builders in the past, and I’ll be honest… it wasn’t the…
Did you have a web designer design your website? How’s the SEO? John Jantsch attributes this is the main reason that websites fail. This article is food for thought, to put it lightly. It is another in our “Great Articles You may have missed” series. Why Websites Fail Gone are the days where businesses can…
Brand storytelling has become an essential part of an effective marketing strategy. So, what is brand storytelling, and why is it so important? Storytelling is not intended to be a “selling” tool. It’s a method of building strong relationships with your customers and a thriving community of loyalists over time. A good story can tell…
If you grew up in the era of magazines, you will love Flipboard. Even if you came after that magazine era you still may love it. The first type of magazine or as they called it then “periodical of amusement” may date back to 1672. It was founded by Jean Donneau de Vize and contained…
Before exploring some very helpful digital marketing techniques, let’s first try to understand the core concept of digital marketing: The prevailing business dynamic is quickly becoming digital, and we are facing some inevitable changes in traditional marketing techniques. That is the reason that two out of three marketers have moved at least 30% of their…
The lead generation product you use is hiding something from you. Do you really know if it’s telling you the truth? Can you trust what the numbers tell you about how many potential new customers it’s generating? Most lead generation websites have a dirty little secret, but it’s not their fault. There is a way…
There have been plenty of articles discussing the all-too modern dilemma of work-life balance. This article is particularly geared towards small and medium sized business principals and entrepreneurs. I’ll introduce a little history, talk about where we are now, then touch upon the role that money, or the lack thereof, has to play in this…
