As a business owner, it’s challenging to figure out the most effective social media avenues you should invest in and focus on. More importantly, which forum ensures greater reach and a good ROI? When comparing social media platforms, each one offers potential opportunities to connect with your customer base. And when it comes to engagement…
Let’s start with these three questions: Are you ready to stay ahead of competitors in the world of writing? Do you have a strong will to unleash your thoughts and passions into the world? Have you got jitters that hold you back from writing beautiful copy? If you answered “YES” to any of these questions,…
Stereotypes get stronger if they aren’t quickly disproven. When it comes to providing customer support, a frequent one is thinking that front-line agents should only respond. Actually, this is just a partial view of the role of customer service since they need to do more than answering. In fact, when handling conversation, especially over digital…
B2B eCommerce is growing at an astonishing pace. According to the latest Forrester’s research, 74% of B2B buyers make least half of their work purchases online. Moreover, the same study claims that this industry is expected to reach $1.1 trillion by 2020. In such a competitive landscape, it is user experience that can make or…
Did 2020 change your life? I bet, there are very few people who’d answer “no” to that… COVID-triggered lock-downs have sent hundreds of thousands of people to work from home, whether they had planned that or not. And let me tell you from personal experience: Working from home is not for all types of personalities.…
If you want to generate traffic and sales from blogging, you have to create the right blog posts. Your blogging strategy must be well defined. Strategic blogging isn’t about going viral with one post and not knowing what caused the multiplier effect. It’s about achieving consistent growth and being able to replicate it. While some…
If you ask any marketer what their ultimate goal is beyond just improving sales, chances are you will hear them say something about improving the customer experience. After all, these two priorities are tightly related. Dimension Data’s Global CX Benchmarking Report found that 84% of businesses that improved their customer experience saw a direct growth…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Visibility WordPress Blog Sales Market Analysis Increase Your Brand Visibility With These 4 Tools 1) Connect With The Best Talent – Bullhorn Recruit…
As eCommerce owners, you know data is vital to the success of your online store. From calculating inventory to understanding the total number of sales — data can tell you whether your store is on the right path to success. As you know, among all the tools one can use for harnessing data, Google Analytics…
Stop us if you’ve heard this before: “In the digital age, Social Selling is exactly what your company needs to succeed!” Pitching social selling as the next “hot new marketing trend” is itself a popular marketing trend. However, many marketers seem more concerned with making sure your company adopts it as soon as possible instead…
