In F. Scott Fitzgerald’s “The Great Gatsby,” multiple overt and subtle themes float in and out of the story. One that I find intriguing is the illusion that Jay Gatsby has created around his life and back story. Gatsby has built an elaborate facade to live in that has lessons to teach us about business.…
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As a business owner, it’s challenging to run the business, deliver value to your clients and market/sell to keep the work flowing. Here are 16 resources that will help make your life easier in these three key areas. I’ve used each of these or had them recommended by people I trust and respect. What have…
Engaging in content curation is a powerful and wonderful way to share your story, build your expertise, add value to customers and prospects, build a community, bring your voice into the world on a topic, construct a solid reputation and credibility, and have fun doing all. If you are into relationship marketing content curation can…
Marketing Paradox Today’s good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points. The bad news is every company, brand and personal brand has exponentially more touch points. Gatekeepers ruled the world. New York Times editors decided what we read. CBS, NBC and ABC…
The coffeehouses of London in the late 1600’s fostered conversations, business, innovation and broke down barriers between people of different classes. The cost of entry was equivalent to the cost of a cup of coffee and the reward was unfettered access to the other patrons. At the time, the coffeehouses were criticized as being a…
Every sci-fi nut/Douglas Adams fan knows that the answer to life, the universe and everything is 42. Adams, it turns out, could have been predicting our Big Data problems when he pointed out that the reason for the unexpected answer was that the question was flawed. In his model, the super computer Deep Thought would…
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers. If you do it poorly, you can kill your brand or your business with wasted time and blown budgets. How do you give your business the best chance to be…
Author: Nikol Murphy What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list? WARNING! SHINY NEW OBJECT ALERT! In my mind, there are two types of people. Those who are…
The reason people say, “it’s not what you know, it’s who you know” is that human relationships are essential for getting things done. People open the door to new audiences, people connect you to others with similar interests and it’s people who get us to believe, decide and choose. What is Influencer Marketing? Influencer marketing…
