Engaging in content curation is a powerful and wonderful way to share your story, build your expertise, add value to customers and prospects, build a community, bring your voice into the world on a topic, construct a solid reputation and credibility, and have fun doing all. If you are into relationship marketing content curation can…
Marketing Paradox Today’s good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points. The bad news is every company, brand and personal brand has exponentially more touch points. Gatekeepers ruled the world. New York Times editors decided what we read. CBS, NBC and ABC…
The coffeehouses of London in the late 1600’s fostered conversations, business, innovation and broke down barriers between people of different classes. The cost of entry was equivalent to the cost of a cup of coffee and the reward was unfettered access to the other patrons. At the time, the coffeehouses were criticized as being a…
Every sci-fi nut/Douglas Adams fan knows that the answer to life, the universe and everything is 42. Adams, it turns out, could have been predicting our Big Data problems when he pointed out that the reason for the unexpected answer was that the question was flawed. In his model, the super computer Deep Thought would…
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers. If you do it poorly, you can kill your brand or your business with wasted time and blown budgets. How do you give your business the best chance to be…
Author: Nikol Murphy What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list? WARNING! SHINY NEW OBJECT ALERT! In my mind, there are two types of people. Those who are…
The reason people say, “it’s not what you know, it’s who you know” is that human relationships are essential for getting things done. People open the door to new audiences, people connect you to others with similar interests and it’s people who get us to believe, decide and choose. What is Influencer Marketing? Influencer marketing…
Back in the stone age (2005), a talented search optimization agency could rank any page for any term if given enough resources. In fact, that’s still the case, but you need even more resources and the results last a lot less time. The oracle in Mountain View, California continued to spout out its wisdom of…
What Is Content Curation Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization. Great curators comment and share experience across content, authors and themes. Great curators such as Robin Good or our host Jan…
If life on Earth really started with a single-celled organism, how has natural selection taken us to the point where there are now countless millions of life forms with more evolving daily? Would any of this be possible if each kept strictly to itself? If my angle is not yet clear, let me continue with…
