In Shakespeare’s Hamlet, Polonius tells his son “This above all: to thine own self be true.” Sage business advice from the bard himself. It’s tempting for a small business to pursue and accept all work that meets the revenue profile. What’s wrong with that, after all, isn’t one of the primary purposes of a business to…
I read fellow Curatti author Cesar Romero’s latest article about the multi-generational dilemma and the opportunity there was for a generational understanding towards how millenials view their career prospects and what they are looking for in their jobs today. In reading what the media has to say about my generation these days, I think it can…
Yikes! There are about 20 steps to curate quality content. But never fear — they don’t all apply at once thank heavens! Or we’d never get anything else done. I want to make it really easy for you – because it can be. If you know what to pay attention to. Once you know what to do,…
We’re born content producers. The more prolific among us are literally volcanoes of content. In this digital age of connection and resonance, it pays to understand ourselves as content producers. We’ve all got valuable, individualistic treasure to work with. I’m a proponent of using this kind of material in online spaces, in moderation, whether or…
Wishing all of our readers and contributors a very Happy, Healthy and Successful New Year. Curatti has had a great start. Looking forward to an amazing year as we forge new paths together in 2014 Jan Image thanks to https://www.facebook.com/lauro2552
Can marketing change more or faster? Most Internet marketers would answer a firm NO. The minute we offer a firm anything today’s pace makes yesterday’s feel slow. The web only knows one time – NOW. Internet marketing only operates at one speed – FASTER. Inside of those two firm truths this is enough play to…
We hear countless reasons for small business failure: lack of a business plan, failure to create an offering that people will pay for, failure to identify a viable market, cash flow, etc. All of these reasons are valid. Yet each of these reasons leaves out a critical driver and root cause of either success or…
After participating as a mentor in Startup Weekend and leading several adventure travel groups I realized how powerful collaboration is and it got me thinking about finding ways for different generations to work together through a shared purpose and exploring areas where we can learn from each other. Throughout 2013 I had the opportunity to…
Improve your small business marketing successes by bringing your past customers back to life. I’ve seen data that suggests that it is 5X easier to sell to existing customers than to new customers. That type of math adds up quickly when you can make it work for you! How much does it cost you to…
Curating Content for Connection and Lifelong Learning Many people know the value of using content curation as a tool for thought leadership. Curating content around your specialty or area of expertise, and adding a point of view, is a great way to build your thought leadership. However, many are now just beginning to understand the…
