We’re born content producers. The more prolific among us are literally volcanoes of content. In this digital age of connection and resonance, it pays to understand ourselves as content producers. We’ve all got valuable, individualistic treasure to work with. I’m a proponent of using this kind of material in online spaces, in moderation, whether or…
Wishing all of our readers and contributors a very Happy, Healthy and Successful New Year. Curatti has had a great start. Looking forward to an amazing year as we forge new paths together in 2014 Jan Image thanks to https://www.facebook.com/lauro2552
Can marketing change more or faster? Most Internet marketers would answer a firm NO. The minute we offer a firm anything today’s pace makes yesterday’s feel slow. The web only knows one time – NOW. Internet marketing only operates at one speed – FASTER. Inside of those two firm truths this is enough play to…
We hear countless reasons for small business failure: lack of a business plan, failure to create an offering that people will pay for, failure to identify a viable market, cash flow, etc. All of these reasons are valid. Yet each of these reasons leaves out a critical driver and root cause of either success or…
After participating as a mentor in Startup Weekend and leading several adventure travel groups I realized how powerful collaboration is and it got me thinking about finding ways for different generations to work together through a shared purpose and exploring areas where we can learn from each other. Throughout 2013 I had the opportunity to…
Improve your small business marketing successes by bringing your past customers back to life. I’ve seen data that suggests that it is 5X easier to sell to existing customers than to new customers. That type of math adds up quickly when you can make it work for you! How much does it cost you to…
Curating Content for Connection and Lifelong Learning Many people know the value of using content curation as a tool for thought leadership. Curating content around your specialty or area of expertise, and adding a point of view, is a great way to build your thought leadership. However, many are now just beginning to understand the…
Hangouts have taken a huge leap forward since my previous article, Why Google Plus Hangouts on Air are the Next Big Opportunity (link: http://curatti.com/why-google-plus-hangouts-on-air-are-the-next-big-opportunity-for-your-brand/) Your 2014 marketing strategy needs to include high quality Google+ Hangouts on Air. Video is hugely popular and is no longer only inaccessible to those with large marketing budgets. Google+ has…
You’re building a global network. Today, we all are. Most of us have never built a global network before. We’ve never had the vast capability that we now have thanks to social technologies. No wonder we don’t know what we’re doing. It’s all an experiment. Trial — and error. And the stakes are getting higher every…
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe. Cirque du Soleil shifted circus to mean: Acrobats and choreography. Lavish sets and music. Thrilling stunts. Current cultural branding (Beatles Love, Michael Jackson). Massive product development…
