In the September 2013 article “What Businesses Need to Understand About Big (and Small) Data”, for ArCompany, Danny Brown invokes Maslow’s Hammer: “If you have a hammer in hand, you eventually start to see a nail.” Abraham Maslow’s actual quote is perhaps even more telling than the statement now attributed to him: “I suppose it…
BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving…
In the world of social media best practices, there are always a plethora of articles on what practictioners shouldn’t do. This therefore assumes that somehow those who participate in the social graph for business reasons know what they should do, and that isn’t always the case. We all know that spamming is borderline illegal in social media. People also…
Is Big Data Really the Be All and End All? This was a banner week for great Data related content, but arguably the best article of the week was nothing to do with Data at all! Entitled “The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust”, and…
Your mobile marketing will only be successful when aligned with your business/marketing goals. Let’s discuss what makes a mobile strategy that will be successful. Having A Strategy Successful mobile programs tie directly to marketing objectives which align with your business goals. Most businesses that fail with mobile go off and create separate goals for the…
Several times this week the topic of personal branding has come up in my coaching groups, association meetings, and workshops. People were frustrated, mystified, and cranky about the whole process. Everyone knows it’s critical to do, yet there was also lots of confusion about how to get started or do it well. So here I…
Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his…
In my article originally titled “To Break free of the Silo, look outside of it”, I ended by saying: ”Context broadens the audience but questions from outsiders broaden the discussion.” This is the first post in a series intended to do just that, where I will pick a subject and ask what I hope are…
You now understand that you have to deal with how your customer chooses to consume your content but what do they really want? Whether you’d like to believe it or not, a mobile user will do all of the same things they’d do on a desktop as long as YOU make it easy and seamless…
This is the second in a 12 month series on the use of Instagram for businesses. If you’re hesitant about using Instagram for business, I recommend you read my previous post with the 10 reasons to use Instagram for business. Now that you’re thinking about the benefits of using Instagram, you might be wondering how…
