This is the fourth post in a 12 month series on the use of Instagram for businesses. If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do. To help you out, I’ve put together a list…
Process Is Product In 2009 I wrote: An eye of our collective Digital Marketing Storm settled briefly today. It is the day before Thanksgiving. Our web site is speeding up even as staff and friends hit the road. During a mid afternoon lull a thought settled in too. Process is product I thought. What does…
Yesterday’s Wisdom Applies As Much As Ever Today “You can never solve a problem on the level on which it was created” Albert Einstein “Judge a man by his Questions rather than his Answers” Voltaire Data, Analysis and Questions The dictionary definitions of Data, Analysis and Questions show the clearest of synergies. Indeed, the first…
It’s been a very active spring this year in the social media industry as well as for businesses. The winter that gripped the nation for the while it did has finally come to a close, and here we are: Mid-April. With the exception of a few rainstorms and snow flurries around the country, things are…
“Gamification is every bit at important as social media,” IBM’s Serious Games Manager Phaedra Boinodiris said this morning at Triangle Startup Factory. “I worry about the Trough of Disillusionment because gamification is about more than badges,” Phaedra continued. The fear is gamification is over hyped. Hype creates the illusion of simplicity. When gamifying a business…
What is a Question Circle? In an age where so many new businesses flood each new niche to an extent far greater than the market can possibly sustain, it is more important than ever to stand out from the crowd in a unique manner. I believe Question Circles provide one such means of achieving distinctiveness.…
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…
Whereas the title of this post is borrowed unashamedly from a superb Mighty Mighty Bosstones album, the concept came from Greg Satelli (Digital Tonto) in his thought provoking 2010 post, The Stupidity Of Crowds. He was talking about how the greatest success is for those who buck trends as opposed to following them. How true…
Great Content Curators Needed Working with Jan and Curatti’s amazing “Editors of Chaos” convinced us – CrowdFunde needs great content curators. CrowdFunde is our Durham, NC based startup being “accelerated” at Triangle Startup Factory. CrowdFunde’s mission is simple – help websites, brands and companies tap wisdom of crowds so commerce and content can help one…
This is a light-hearted follow-up to my article, How Do We Find Our Way Out Of The Content Echo Chamber? This time, the simple goal is to get you to think about who ’everybody’ is, as in, the everybody who knows almost everything about almost everything that we content writers purvey. Did you know that…
