By Tony Zambito One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have…
By Gideon Rosenblatt To be of service is to become bigger than the way we normally see ourselves. Our attention shifts. We set aside our preoccupation with ourselves and turn our focus outwards, towards others. Being of service through a business is really no different. We expand our sense of the firm beyond the narrow…
…and that remains true when it comes to social media marketing. Is your business finding that the day is slipping away with too much time being spent on social media interactions and postings? Well you’re not alone! With technology readily available to us it is easy to fall into this time trap. We have just…
In podcasting there are many things you can do, and there are many things you don’t do. Last week talked about 8 items that will help make a great podcast. This time we look at what ‘not to’ do, that will hurt your show. Don’t sell to your audience Many small business owners, who start…
By Lee Traupel A buyer persona profile identifies who you are targeting with marketing initiatives. It’s the go to foundation of all your marketing. You may have more than one. Your surveys, samples and interviews will flesh out the optimum profiles which can be converted to actionable marketing profile docs. Four Critical Steps for Building…
Social media marketers and social media consumers are exposed to a littany of new products on a weekly basis. It seems that every time one blinks, a new social app is on the radar making its rounds, claiming everything from greater privacy to more personalization to being a disruptor of Facebook, Twitter, or LinkedIn. We…
The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having no social media plan.…
You are busy – I know. But during the many changes within your business, did you happen to notice in the midst of it all that maybe you missed updating your social media branding? Social + Branding = Consistency If you have found that your social media marketing is not helping to build your brand…
There are several key points to podcasting that will help small businesses have a successful podcast. There are multiple “key” points to podcasting that take time to master. Yet there are 8 base key points that will help with your podcast. These 8 key points will not guarantee success but they will ensure that you…
In 1994, when I first encountered the World Wide Web, I had just started a family. I was in my mid-thirties, and I worked as a consultant in finance and as a development strategist for start-ups. Over the years, I glimpsed the major revolution that was taking place with the Web and its implications for…
