When someone arrives at your website landing page for the first time this is considered a ‘cold lead,’ with the next step capturing their information with an inviting optin form. While this is an important element to your business, you can also create a ‘warm lead’ by joining and interacting with professional groups on social…
Do You Have a Blog Commenting Strategy? ‘Say what?’ Yes I ask you; do you have a blog commenting strategy? Do you have ‘comment goals’ for your own blog? Have you ever analyzed your articles to find out why some articles get commented on a lot and other (great) articles get no response at all?…
By Michael Brenner Programmatic Ad Buying. Native Advertising. Content Marketing. Human Storytelling. These are some of the top buzzwords used by brand marketers in the past 12 – 18 months. I am not a huge fan of robots buying banner ad inventory that is never seen by anyone. But this technology is real. And…
By Robert Caruso One of the biggest mistakes made in social media marketing is building the wrong communities. What we mean by that is that many brands and marketers build followings of their peers, competitors or incorrect prospects, rather than their target audience. Subsequently, the time spent on social networks engaging, creating and posting content…
Generation C: At the Center of Social Transformations At the dawn of 2015, a trend already stands out in social media for the coming months. The new generation of connected consumers, which we now call Generation C, is definitely registering as a hub in the transition from the industrial era to the digital age. Already…
The heart of any business is their website and every other online property supports this home base. Not only is it the first impression visitors have of your business, but it also serves a specific purpose for your target market. In the past building a website was very expensive, and required hiring a professional developer…
How did we get to this point? I mean, why do people prefer online independent reviews rather than brands ads? The harsh truth is that… Advertising is no longer credible Wait a moment, don’t shoot the piano player! Advertising is essential to promote your products and services, but it is no longer credible; it’s just…
Is creating a successful blog for your small business at the top of your to-do list? Would you like to build your online presence through blogging, but don’t know where to start? It goes without saying that blogging can benefit your business. Not only can it position you as an industry or subject matter expert,…
By Michael Brenner Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties…
It is 2015 and being an owner of a website continues to become easier and easier. The days of having to learn code or hire an SEO expert are behind us. I know this may hurt some feelings, but let’s face it, the online world is changing rapidly. There are many readers of this blog…
