Generation C: At the Center of Social Transformations At the dawn of 2015, a trend already stands out in social media for the coming months. The new generation of connected consumers, which we now call Generation C, is definitely registering as a hub in the transition from the industrial era to the digital age. Already…
The heart of any business is their website and every other online property supports this home base. Not only is it the first impression visitors have of your business, but it also serves a specific purpose for your target market. In the past building a website was very expensive, and required hiring a professional developer…
How did we get to this point? I mean, why do people prefer online independent reviews rather than brands ads? The harsh truth is that… Advertising is no longer credible Wait a moment, don’t shoot the piano player! Advertising is essential to promote your products and services, but it is no longer credible; it’s just…
Is creating a successful blog for your small business at the top of your to-do list? Would you like to build your online presence through blogging, but don’t know where to start? It goes without saying that blogging can benefit your business. Not only can it position you as an industry or subject matter expert,…
By Michael Brenner Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties…
It is 2015 and being an owner of a website continues to become easier and easier. The days of having to learn code or hire an SEO expert are behind us. I know this may hurt some feelings, but let’s face it, the online world is changing rapidly. There are many readers of this blog…
How much activity is happening on your Google Plus Page? While the big social networks like Facebook, Twitter, Pinterest, YouTube, and Instagram all play a major role in business marketing, it is just as important to include Google’s growing social platform for more exposure and leads. As someone who works in the online world and…
Social media sells, and selling drives the internet. The need for clear, reliable information about consumer preferences has led to increasing interest in high level analysis of online social media content. Sentiment analysis is a new, exciting and chaotic field. Here is a look at the current state of sentiment analysis and what it means…
In part one of this series I discussed how community managers need to always be converting the conversations they have with their company’s fans or followers. In part two, I’ll quickly discuss how to find these conversations when users don’t directly mention your brand name or when they aren’t initiated on your company’s social profiles Lesson…
Winter 2015: The State of Social Media As the days get shorter and the weather colder, marketers snuggle into their down comforters and head online to engage with peers, create customer engagement, and tell stories about their brand. The end of the year and beginning of a new one means that social media and marketing…
