Long-term social media goals can pave the path for a successful future. In fact, according to Hubspot, social media marketing offers a 100-percent higher lead-to-close rate than outbound marketing. Even so, social media marketing can be intimidating. A sound strategy is essential! Here’s a few ways you can tame the social media beast while ensuring…
There are over 400 million people on LinkedIn. Obviously therefore, the more you know about it, the more chance you have of standing out from the crowd. This 7-part Infographic from Leisurejobs.com, titled The Ultimate Linkedin Cheat Sheet, is absolute dynamite! If your preference is to see curated highlights, please scroll beyond the Infographic, or…
Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever before driving business strategy, companies can now create accurate customer journey maps that help them…
Social media content has changed the way the world communicates. It dominates conversations and connection, and is a quick and easy way to share information. However, you don’t want to rush to publish posts before properly proofreading and editing. This final step of the creation process can make or break your social media’s outreach results.…
Has your business experienced a decrease in Fan activity on your Facebook page? This is in large part due to their algorithm changes, which can prevent posts from being seen in the News Feeds. A new feature released by Facebook aims to help Page owners better target their Fans and attract organic results. Facebook Audience…
Technology is like a Ferrari: everybody wants to have one but few would be able to drive it safely. As online conversational platforms are being developed faster and faster, what we still call Social Customer Service might have already become obsolete (!). In fact Social networks are just part of the online customer service basket that each…
“With this operating agreement, I thee wed.” Let’s face it, bringing on a business partner is pretty much the equivalent of taking on what I lovingly refer to as my “work wifey.” From a legal and financial standpoint, a failed business partnership can be even more complicated and devastating than a divorce. It’s a…
When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer worth his or her salt knows that the most valuable customers, and your biggest source of business growth, lies with your current customers. As such, the most valuable time to build relationships…
The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business…
When new trends go viral on social media does your business benefit? In order to be ready for the next big news or event your brand needs to be ready to respond for what is coming next online, which can change quickly according to user response. It doesn’t take a new app or tool to…
