Susan Gilbert
February 29, 2016

Target Your Fans With Facebook Audience Optimization

Has your business experienced a decrease in Fan activity on your Facebook page? This is in large part due to their algorithm changes, which can prevent posts from being seen in the News Feeds. A new feature released by Facebook aims to help Page owners better target their Fans and attract organic results. Facebook Audience…


Paolo Fabrizio
February 28, 2016

The Rise Of Instant Social Customer Service Apps

Technology is like a Ferrari: everybody wants to have one but few would be able to drive it safely. As online conversational platforms are being developed faster and faster, what we still call Social Customer Service might have already become obsolete (!). In fact Social networks are just part of the online customer service basket that each…


Katy Blevins
February 25, 2016

How to Maintain a Healthy Business Partnership

  “With this operating agreement, I thee wed.” Let’s face it, bringing on a business partner is pretty much the equivalent of taking on what I lovingly refer to as my “work wifey.” From a legal and financial standpoint, a failed business partnership can be even more complicated and devastating than a divorce. It’s a…


Shelly Kramer
February 24, 2016

Post-Sale: The Best Time to Build Customer Relationships

When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer worth his or her salt knows that the most valuable customers, and your biggest source of business growth, lies with your current customers. As such, the most valuable time to build relationships…


Tony Zambito
February 23, 2016

How To Build Trust With Customer-Focused Content

The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago.  Content is ubiquitous in all phases of life and in business.  In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business…


Susan Gilbert
February 22, 2016

Use Agile Marketing to Bring More Visibility to Your Brand

When new trends go viral on social media does your business benefit? In order to be ready for the next big news or event your brand needs to be ready to respond for what is coming next online, which can change quickly according to user response. It doesn’t take a new app or tool to…


Nicholas Scalice
February 21, 2016

Choosing the Right Social Media Scheduling Tool

Do you want to make social media really work for your business? Terms like queuing, curating, and aggregating can be confusing. You know you want customers to see you on Twitter or Facebook. What tools and apps do you really need? And how do you maximize your social media presence? The old way of posting…


Michael Brenner
February 18, 2016

How To Convey Purpose Through Brand Storytelling

Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore. Successful marketing needs to be able to create a purpose, a community and…


Mike Allton
February 17, 2016

How To Build A Large, Engaged Twitter Following

….Or, How I Grew My Twitter Following By 53% In 90 Days “If I told you that my global audience has shot up 100% in the last six months, what would you say? If you were to say, “So you went from one reader to two readers?” you’d be absolutely correct. And after I had…


Raymond Morin
February 16, 2016

Generation C: The 12 Online Consumer Trends in 2016

The New Year promises to be one where the Generation C will have a decisive impact on social and digital transformation of organizations. In 2015, there were several trends for connected consumers. We have already seen their immense influence on society. Several of the previously predicted consumer trends have already been seen, and still more…


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