Raymond Morin
March 29, 2016

The Many Faces of The Digital Generation

Fragmentation Of The New Digital Generation In an article published in this column last August, I raised the idea that to understand the new digital generation, you have to observe the major social transformations spurred by new digital technologies, every four years, rather than the previously considered 16 year cycles. And in the era of…


Susan Gilbert
March 28, 2016

Create Viral Press Releases and Content

As a business you want to encourage your visitors to share your content and attract the media and influencers at the same time. This is same whether you are creating press releases, website pages, or blog articles. Digital marketing expert, Neil Patel, defines viral as “relating to a piece of content that is circulated rapidly…


Michael Gerard
March 27, 2016

A Strong Business Case for Content Marketing

Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue.  If statistics about how many marketers are making the shift to content marketing are enough for you (and your boss) to move full steam ahead with your content marketing initiatives, then I’ve included some of this…


Shelly Kramer
March 24, 2016

How Influencer Marketing Delivers ROI

Influencer marketing, or using key personalities to spread the message of your brand to your target market, is on the rise—and for good reason. It delivers high ROI for your brand, helps you dial in your strategy by really understanding your audience and expands the reach potential for your message. In short, it helps you…


Tony Zambito
March 23, 2016

B2B Content Marketing: Is More Really Less?

Sometimes more is truly less.  When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven, one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much…


Michael Brenner
March 22, 2016

10 Guaranteed Ways To Increase Your Content Shares

Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? To try to answer this million-dollar question, for a period of eight months BuzzSumo analyzed over 100 million articles, and this is what they found out. Obviously the prerequisite to…


Susan Gilbert
March 21, 2016

How To Build a Successful Book Marketing Plan

Whether you have just started, are in the process of, or finishing up your business book you may be wondering where you are going to find the time for marketing and publicity? Building a book marketing strategy can become a job in itself, which is why many authors may feel they need to put off…


Bryan Kramer
March 20, 2016

5 Ways to Build a Customer Adventure

The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the unexpected twists brought…



Mike Allton
March 16, 2016

How To Use Hootsuite For Intense Influencer Marketing

We’ve talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I’m going to assume you’re familiar with the concept and we’re going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers. (Most of…


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