Articles by Susan Gilbert

Susan Gilbert
March 23, 2015

How to Write an Effective Business Bio

Write a Business Bio that Attracts Subscribers Like a Magnet When visitors arrive at your website it’s important to get their attention and give them a reason to click through what your business has to over. A short, and concise biography that is attractive to readers is going to help your landing page stand out…


Susan Gilbert
March 16, 2015

How the Interview Method Can Work for Lead Generation

Leads and sales are the mainstay of all business whether your are B2C or B2B. And hoping that new prospects are going to come in with your marketing efforts will never produce results. In order to attract new leads and customers your business can use two different methods. The first is called “Outbound Marketing,” which…


Susan Gilbert
March 9, 2015

Free Website Traffic Methods for Your Business

Bringing new visitors and subscribers to your website can be one of the biggest challenges for businesses. The good news is that there are still free traffic methods to tap into despite all of the changes to Google’s algorithm over the last two years. Depending on the size of your company the number of visitors…


Susan Gilbert
March 2, 2015

Lead Generation Plus Sales Funnel Equals Sales – Here’s How

Lead Generation  + Sales Funnel = Sales Your business thrives when the bottom line is producing a harvest. One of the most important ingredients to making a sale starts with successful lead generation strategies. Knowing how to do this well can mean the difference between going out of business or staying ahead of the competition.…


Susan Gilbert
February 23, 2015

Get Inside Your Customer’s Emotions through Psychographic Marketing

What is Psychographic Marketing? While demographics, age, career, and more are all essential data, your marketing is further enhanced by gaining insight into their emotions and needs which is called psychographics. Would you like to better understand your business’s target market? The age of psychographic research is upon us as social media has transformed the…


Susan Gilbert
February 16, 2015

3 Tips with Social Selling Strategies for Business

  Social media is not thought of as a place to sell products and services, but rather a community where businesses and customers can connect, solve problems, add value, and build trust. So why the use of the term ‘social selling’? This concept is the result of interacting on your social networks rather than a…


Susan Gilbert
February 10, 2015

5 Steps to Grow Your Business on Instagram

Photo sharing on mobile was all the rage when Instagram came on the scene. Today it’s even better with Facebook behind the wheel and more access on phones, tablets, and computers. The growth of this social network has been phenomenal, and continues at a record pace. The bottom line is your business needs to take…


Susan Gilbert
February 2, 2015

Drive Visitors to Your Business with Groups

When someone arrives at your website landing page for the first time this is considered a ‘cold lead,’ with the next step capturing their information with an inviting optin form. While this is an important element to your business, you can also create a ‘warm lead’ by joining and interacting with professional groups on social…


Susan Gilbert
January 26, 2015

Use WordPress to Attract Leads for Your Business

The heart of any business is their website and every other online property supports this home base. Not only is it the first impression visitors have of your business, but it also serves a specific purpose for your target market. In the past building a website was very expensive, and required hiring a professional developer…


Susan Gilbert
January 20, 2015

Google Plus Success Strategies for Business

How much activity is happening on your Google Plus Page? While the big social networks like Facebook, Twitter, Pinterest, YouTube, and Instagram all play a major role in business marketing, it is just as important to include Google’s growing social platform for more exposure and leads. As someone who works in the online world and…


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