Articles by Ron Sela

Ron Sela
April 2, 2015

7 Attributes of a Highly Effective Guest Blogger

Writing as a guest blogger can have its own advantages in terms of promoting your blog, expanding your reach to new audiences and increasing the amount of visitors that you receive. There are several key attributes that people will look for when they are choosing a guest blogger, and if you can demonstrate that you


Ron Sela
February 24, 2015

Can We Really Share Visual Content on Multiple Networks

Visual content is expected to explode in the year 2015. From using visual images to promote a company’s products and services to posting visual content on a landing page, there are many ways and reasons to use visual content on a website. However, for those who are concerned about visual content’s overall place regarding social


Ron Sela
January 18, 2015

What You Need to Know About Social Media Sentiment Analysis

Social media sells, and selling drives the internet. The need for clear, reliable information about consumer preferences has led to increasing interest in high level analysis of online social media content. Sentiment analysis is a new, exciting and chaotic field. Here is a look at the current state of sentiment analysis and what it means


Ron Sela
December 5, 2014

7 Unconventional Thoughts about Social Selling

Selling has always been a social activity. It’s nigh on impossible to sell anything without interacting with your audience at some point. In the past it used to be word of mouth recommendations, a nudge from a friend to go buy that new product.  However in today’s world of Facebook, Twitter and Social Media in


Ron Sela
October 27, 2014

How to Leverage LinkedIn Groups to Boost Your Online Presence

LinkedIn is one of the most popular and enduring of social media sites. Through the second quarter of 2014, LinkedIn boasted users in 200 countries, with 300 million users worldwide and 100 million in the United States alone. Every month, 187 million unique visitors go to LinkedIn, and 2 of every 5 LinkedIn users go to the site


Ron Sela
October 1, 2014

Using Social Listening to Focus Your Online Marketing

The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having no social media plan.


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