November 3, 2015
How to Take Your Content Marketing Up A Notch
By Lee Traupel In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make, rinse and repeat one…
November 1, 2015
Time to Stop Recycling Thought Leadership
By Michael Brito It’s taken me 4 months to write this post and I am still not sure exactly what I want to say, if it’ll make any sense or if anyone will read it. I’ll give it a shot anyway. I have been blogging since 2006 and I am definitely guilty of recycling thought…
October 14, 2015
A Step-by-Step Guide to Influencer Marketing For Startups
By Brett Relander In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various channels, daily they are constantly bombarded with all sorts of marketing messages. Due to such an influx of marketing…
October 9, 2015
Here are 7 Things You Need to Know Before Humanizing Your Brand
By Bryan Kramer What’s the one thing business owners, their staff and customers have in common? They’re all human. So why is it so hard for some of them to go about humanizing business? Maybe some businesses want to present themselves as purely professional. Maybe some are more focused on keywords, and others may not realize…
October 6, 2015
Here’s How Digital Competency Defines Marketing Success
By Lee Traupel Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital in the next 12…
September 27, 2015
11 Steps To Building A Business Relationship
By Wade Harman An old blind man was sitting on a street corner begging for money. On a cardboard sign, next to his cup, he had written “Blind, Please Help”. No one was giving him any money. A young advertising writer walked by and saw the blind man, his sign, and the empty cup, and…
September 23, 2015
How To Adapt To The Shifting Consumer Shopping Journey
By Robert Caruso When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be influenced and make purchase decisions through the new…
September 22, 2015
The Rising Importance of a Personalised Experience
By Andrew Hutchinson One of the things that businesses need to accept in the new media landscape is that things have changed significantly. No surprises there, right? Everyone knows that media consumption habits have evolved, that the way in which brands reach people is adapting beyond traditional ‘broadcast and hope’ strategies. But what many are…
September 16, 2015
12 Ways To Turn a Blog Reader Into a Blog Subscriber
By Danny Brown There are many success metrics when it comes to blogging – number of comments, social shares, visitors, etc. Yet one that comes at the top of most blogger’s lists is subscribers – not just the amount of subscribers, but actually turning readers and visitors into subscribers. After all, anyone can read or…
September 15, 2015
Look At The World Through The Eyes Of Your Buyers
By Tony Zambito One of my favorite visits as a young person was to the House Of Mirrors at the amusement park. It fascinated me how the mirrors distorted the way we looked and how they reshaped our faces. Having fun with facial and body gestures to make myself look even more different. Companies today,…
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