Articles by Jan Gordon

Jan Gordon
December 26, 2014

Curatti Best Articles of 2014 – Part 2

As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each.  These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click on…


Jan Gordon
December 25, 2014

Happy Holidays From Curatti

We’d like to take this opportunity to thank all of our wonderful writers and readers Happy Holidays From all of us to all of you       (Back with more of the ‘Best of 2014’ Curated series tomorrow)


Jan Gordon
December 24, 2014

Curatti Best Articles of 2014 – Part 1

As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click…


Jan Gordon
December 19, 2014

Differentiate Between Touch Points and Sentiments

By Bryan Kramer Are people and brands so time pressed they can’t separate their ask while giving a sentiment? Do they see everything as an opportunity? We live in a world where social media has enabled us to connect with each other at any given moment. The only thing is, sometimes it’s hard to understand…


Jan Gordon
December 18, 2014

This Content Marketing Plan Quadruples Your Leads

By Barry Feldman There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan.  Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can…


Jan Gordon
December 15, 2014

How To Never Run Out Of Content Ideas

By Mark Traphagen Do you have a “sixth sense” for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to…


Jan Gordon
December 12, 2014

It’s a Publish or Perish World for Content Marketers

By Lee Traupel So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo. Instead the old hawk and drone story hit you upside the head. #realization You remember, the one your grandad used…


Jan Gordon
November 28, 2014

How to Maintain and Scale Web and Content Traffic

By Robert Caruso Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In…


Jan Gordon
November 27, 2014

The Power of Gratitude 365 Days of Year

Like many of you, Thanksgiving is one of my favorite holidays. It’s a time for savoring family, friends and life’s many blessings. We at Curatti have a lot to be thankful for. We just celebrated our first anniversary. It’s an important milestone, and we’re very proud of all we’ve accomplished in trying to bring you…


Jan Gordon
November 20, 2014

Why Behavioral Targeting is Smart Marketing

Do you frequently ask yourself: How can my business cut through the online clutter and connect with customers? A well-established principle in psychology, the cocktail party effect, helps us to answer this question. Imagine you are at a noisy gathering. Drinks are being served and music is playing in the background. Loud circles of conversations…


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