January 25, 2017
3 Key Indicators That Your Website Needs a Change
New websites are popping up on the internet every second. The name of the game is creating a consumer-friendly platform to encourage user action. If a website fails to meet these demands, visitors will have no problem clicking away. Simply having a website with product listings or content doesn’t cut it anymore. Brands must keep…
October 25, 2016
What Is Data Journalism? Do You Need It?
The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and…
September 27, 2016
The Importance Of A Strong Brand Image In Content Marketing
Brand image can be roughly explained as your brand’s personality. It helps you attract loyal followers of the same personality or cult. Great examples are Wolverine Boots, which attracts people with a strong, rugged personality, and Etsy, which attracts people with artistic leanings. As with everything else in marketing, brand image can’t be built in…
August 23, 2016
How To Leverage User Insights for Better Content Creation
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things. This is an eternal balancing act in life and business, akin to the following scene from Jim Carrey’s Bruce Almighty. In essence, you might be aware of what your…
« Previous Page
