October 27, 2023
Why Content is the Driving Force Behind Social Media Traffic
You’ve probably already heard the expression “Content is king”; and when it comes to social media, this statement couldn’t be more true. While there are, of course, other ways to get traffic from social media, content will usually help you get the most – and the best – traffic. The reason why is simple –…
October 7, 2023
Become a Brand that is Hard to Miss
One of the many challenges I face in developing integrated marketing campaigns is the client’s perception of what they believe their customers desire. When I first establish a relationship with a new client, I do my best to dive into a deep stakeholder investigation. I really want to know not only what the leadership of…
August 28, 2023
5 Ways To Make Your Blogging Less Time Consuming
Blogging and freelance writing can be a great way to start a work-from-home career, but it can be extremely time-consuming. Spending all of your time on research, editing, or other menial tasks can cost you money and make your blogging career less than profitable. Before you start your blog, take some time to come up…
August 3, 2023
Are You Overlooking These 4 Things with Your Social Media and PR?
As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. A recent study from…
July 7, 2023
Mastering Your Marketing Stack: A Guide to Choosing the Right Tools
Do you remember that saying about teaching a village to fish and they will eat forever (versus giving them fish)? In other words, rather than telling you what tool you should use (because it may fit my needs or pocketbook), we should learn how to analyze what our needs are and what tool fits those…
February 27, 2023
A Quick Reminder: Evergreen Content and What Small Businesses Need to Know
The term “evergreen content” has been around the Internet for quite some time. However many businesses still don’t stop to consider how it works. It’s not only important for businesses to understand what evergreen content is, but it’s also important to understand why it matters and how to put it into action. Evergreen content is…
May 28, 2022
Make Your Storytelling Content Worth Sharing
Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of a brand, product, or personal essence like a solid story that can be retold (shared) with contemporary social tools. However, you need…
December 18, 2021
How to Play Around With Google Suggest to Come Up with Content Ideas
[Updated November 1, 2022] Google is pretty much the only search engine that matters. Yes, others may be used more in certain regions, such as Baidu (with around 8% of overall usage, followed by Bing at 7%, according to Smart Insights). But even with those and other search engines, Google takes more than 77% of…
November 21, 2021
To Host or Not to Host: How Vulnerable Is My Blog to a Security Breach?
As a social media communications professional, I’ve always said that a blog forms a central anchor for your social media strategy. While other social media channels enable you to engage and interact with your customers directly, it serves as your true “channel”: your blog is where you can speak most directly and at length with…
November 10, 2021
12 Tools That Make You a More Productive Blogger
There is a general rule of thumb that states a blog with quite aggressive content and SEO strategies will take at least 4-6 months to become profitable on any minor scale. Keep in mind this is with continued and consistent effort as well as significant investment of time (and money). How long does it take…
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