Articles by Andy Capaloff

Andy Capaloff
August 1, 2016

Facebook News Feed Algorithm Changes: What You Need To Know

By now, April’s major change in the Facebook algorithm isn’t exactly news, even if most people will not be familiar with its minute details. Was anyone surprised by this or any other of the Social Media giant’s changes? No, me neither! But maybe just maybe, we can start to see some positive trends happening now?…


Andy Capaloff
March 3, 2016

Your Ultimate LinkedIn Cheat Sheet [Infographic]

There are over 400 million people on LinkedIn. Obviously therefore, the more you know about it, the more chance you have of standing out from the crowd.  This 7-part Infographic from Leisurejobs.com, titled The Ultimate Linkedin Cheat Sheet, is absolute dynamite! If your preference is to see curated highlights, please scroll beyond the Infographic, or…


Andy Capaloff
February 4, 2016

How Quality Assurance Concepts Can Improve Your Business

Quality Assurance. Sounds scary and expensive (and very boring), doesn’t it! Fear not! In this article, I’ll break down what QA entails and show you why aspects of it relate to you and can be important for your business. A little later, I will discuss the various types of QA Tests and simple ways that…


Andy Capaloff
September 13, 2015

How To Bridge The Gap Between IT and Social Media

Incorporate the Building Blocks of IT into your Social Media Deliverables In my many years in IT, as programmer, analyst and tester, I have found that idiot-proofing systems is paramount. This is a variation on the understood meaning, and probably more than a little unfair to those I sought to build systems to defend against.…


Andy Capaloff
July 19, 2015

These 3 IT Secrets Can Boost Your SMB

(Disclaimer: These things are far from secret within IT!  But the word “Secret” gave the heading a way better emotional score than “Skillset”!) What Can IT Teach My SMB? The Systems needs of very large companies, can be huge. I work on various aspects of systems, which can involve multiple departments, spread over 3 continents.…


Andy Capaloff
June 13, 2015

Use the World as a Muse, Not a Mirror

The World is not Your Mirror It’s Really All About Love! Social Media people talk of bubbles and silos, and from an outsider’s perspective, they are very clear to see.  Cliques, also!  Is this unique to that world?  Of course not!  The behavior starts from our earliest bondings and strengthens markedly in school.  For some, there…


Andy Capaloff
May 30, 2015

Inbound’s Inverse: A Customer’s Perspective

Inbound’s Inverse I am your potential customer. You sell something I need, although I don’t yet know exactly what that is. A service, perhaps? Unfortunately, I’ve never heard of you. I can certainly tell you that if you find me and email me cold, I’ll delete it. I really don’t like speculative emails. Who can…


Andy Capaloff
May 9, 2015

Question ‘Common Wisdom’: It Isn’t Always Right!

For me, this song is pure genius. You might not have given it quite so much thought. Right now though, I wonder if you would listen to it and see if you agree that it broke a major rule and succeeded. Chances are, our thoughts will differ. But that’s fine. Music is about feeling, after…


Andy Capaloff
October 31, 2014

The Un-geeking of Data

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Data un-geeked This isn’t going to be easy! I’m going to attempt to explain two important factors in Data Analysis – the decomposition and normalization of Data – in such a way that people who are freaked out by this stuff can grasp and appreciate. Whereas I don’t expect that too many of you will…


Andy Capaloff
August 10, 2014

9 Things You Need To Know About Data Big and Small

There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as excited as they and others are.  But with the Big Data journey barely really beginning, it seems opportune, even for…


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