Use These Methods to Keep Your Target Market Research Fresh
An ideal customer profile can make all the difference when creating an effective marketing campaign. The key is to stay relevant to your niche with updated research methods. Conditions and technology are always changing — your business needs to map out who your audience is ongoing. If your brand message doesn’t keep up with the…
Use These Methods to Keep Your Target Market Research Fresh
Trends and technology have shifted quite a bit over the last few years. Now is a good time to discover whether your current target market research is still relevant to your niche. According to Hubspot, 75 percent of mobile users are still using search engines to find information. And 73 percent of customers will unsubscribe…
Improve Your Customer Reach Through Target Market Research
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an…
Do B2Bs Know Their Target Market?
Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often overlooked. Unfortunately, half of all business-to-business firms who DO NOT create buyer personas and buyer journey maps say they have a…
7 Most Common Blunders Content Marketers Make
It does not matter if online content is in the form of a blog, a website, an e-commerce store or a series of targeted product descriptions – if the right people do not know that it exists, they cannot interact with it. This is precisely why marketing is a major component of successful content creation.…
10 Social Media Strategy Ideas that Generate Results
The competition for attention is fierce! No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before. As a small business owner or entrepreneur,…
