Social Platforms Move at Warp Speed – How to Get Heard
By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published: “Understanding Media: The Extension of Man.” Platform and message are symbiotic. Your brand story has to be optimized for each platform, with visuals…
Generation C: The Social Benefit of Baby Boomers
With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by investing in more sustainable relationships, we obtain a better ROI with social media. However, in the current context, the baby…
Can Subscriptions Smite The SEO Giant?
Invisible Giant BLOWS UP Last week’s Curatti post The Invisible Giant: Why the New SEO Is So Hard To See blew up on and off Curatti. With over 200 social shares (“flares) on Curatti and support from great friends such as Mark Traphagen, Phil Buckley, Jan Gordon, Andy Capaloff along with a group of great…
Marty (@ScentTrail) Shares 5 Internet Marketing Lessons From The Big C
One lesson every Internet marketer learns is to learn from everything. Here are 5 Internet marketing lessons I’ve learned from surviving cancer: Internet Marketing Lesson #1: Be Patient In A Hurry This lesson is contradictory sounding but accurate to the experience of Internet marketing. Patience in a hurry describes one of the core skills every…
Ouch! 3 Ways To Avoid the Coming Community Shock
Content Shock Becomes Community Shock Content Shock: Why Content Marketing Is Not A Sustainable Strategy is a highly influential post by Mark Schaefer. Mark outlines what every content marketer knows. We can’t ALL create an infinite amount of content and win. Attention is one of the few things that we can’t easily create more of.…
Social Media Carrying the Coffeehouse Torch
The coffeehouses of London in the late 1600’s fostered conversations, business, innovation and broke down barriers between people of different classes. The cost of entry was equivalent to the cost of a cup of coffee and the reward was unfettered access to the other patrons. At the time, the coffeehouses were criticized as being a…
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