Curatti Best Articles of 2016 – Part Two
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.
In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.
Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.
For now, we will present you with curated highlights from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.
You’ll find an excerpt from each, and links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!
If you missed the first installment, you can find it here
In purely alphabetical order, articles 11-18 are by:
If you wish, you may click on any name to go directly to their content.
Paolo Fabrizio
The Link Between Social, Customer Service and Sales
If I had to sum up the impact of social media on business with just one word, I’d call it a r-evolution; it describes perfectly the digital tsunami that affected marketing, sales and customer service. Consumers have become more and more inclined to ‘tweet on brands doors‘ rather than pick up the phone and make a call, just because it’s easier and faster.
Like it or not, the customer has become demanding. More than ever.
Smart brands have rapidly adapted to this new scenario, improving internal communication between departments in order to win customer loyalty.
You’ll need to click here to find out how.
Susan Gilbert
5 Ways Blogging Can Increase Your Business Sales
If you think blogging can’t work for your lead generation, you might want to reconsider this powerful tool as a way to build influence and provide free advertising for your business.
A well focused content marketing strategy can bring more visitors to your website as well as build your social media following.
The latest trends in mobile usage and conversational style communication has forced us to rethink how to approach blogging as a sales tool. It has become more important to build influence in order to attract a high level of subscribers who can be converted into leads.
To increase your blog sales click here.
Jennifer Hanford
Who Really Uses Facebook Apps?
When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was only available for use by Harvard students, then was quickly introduced to – and thoroughly embraced by -students at other universities.
Who really knows whether Mr. Zuckerberg envisioned that his social platform would become so wildly popular?
Because when fast-forwarding to the present, you can see there is little resemblance to the Zuckerberg’s original Facebook, which he first called “FaceMash,” then “The facebook.”
For another thing, today’s Facebook is used by people – and businesses – from all over the world. In 4Q15, Facebook revealed it has over 1.64 billion monthly active users on their site, and 65% are daily users.
As such, is it really surprising that businesses of all sizes and industries have flocked to Facebook, built pages, and started engaging with potential clients? Many marketing experts agree this platform is one of the best and most effective places for jump-starting their sales and marketing efforts online.
To see how to generate more sales from Facebook, click here.
Nancy Kapoor
7 Conversion Optimization Tips For Smart Marketers
(Editor’s Note: Although Nancy has, to date, published only one piece on Curatti, we are making an exception to our 2 post minimum rule. At the time of writing this, it has received 856 shares – a number that continues to grow despite the article having been published 8 months ago. This is a true evergreen article)
You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably, your strategy to attract people to your site is good. What you need to change is your conversion rate optimization strategies so that your site visitors are turned into buyers with a little more dedication and focus.
According to Bryan Eisenberg, most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. Marketers do not realize the fact that conversion process keeps equal importance as other processes as it is only at this stage that you transform your customers into your buyers. Don’t let your site visitors go back, retain them, it’s easy!
An article published in Marketingcharts.com reveals that 85% marketers plan to focus more on conversion rate optimization this year. Do you want to not just increase your conversions but double them?
You’ll need to click here to read the 7 simple ways to double your conversions.
Raymond Morin
Generation C: The Disappearing Digital Divide
Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and social media, the clash of generations becomes a myth. The digital divide that separated the new generations from the boomers and seniors such a short time ago, is disappearing.
Katie Rogers, the author of the article, recounts an investigation by the State University of Pennsylvania (Media Effects Research Laboratory). It shows that seniors and older boomers (aged between 60 and 85 years) now mimic the youth in taking to the popular social networks, including Facebook. Their main reason is to keep in touch with family and friends. They now understand the need to learn and integrate new tools of the Web and social media to remain engaged and productive in today’s digital society.
After resisting social networks for many years, they finally overcame their basic tendency towards technophobia and outright dislike/disinterest, to master aspects of this new ecosystem. And they are flocking to social media in ever-greater numbers! During the past five years, they are the age group that has the highest adoption rates! By now, most seniors and boomers are retired (or semi-retired). They have the means to stay at home, and often take the opportunity to extend their careers by launching new businesses.
For more insights on boomers and seniors in the digital age, click here.
Avinash Nair
The Importance Of A Strong Brand Image In Content Marketing
Brand image can be roughly explained as your brand’s personality. It helps you attract loyal followers of the same personality or cult. Great examples are Wolverine Boots, which attracts people with a strong, rugged personality, and Etsy, which attracts people with artistic leanings.
As with everything else in marketing, brand image can’t be built in a day. You have to channel a lot of time, efforts and advertising dollars to establish it. Once you establish your brand image, it would be a crime not to carry it forward in all your future marketing strategies – including content marketing.
But how would you carry forward brand image into content marketing?
I was hoping you would ask.
To read more about building a strong brand image, click here.
Mark Preston
Blogging SEO: The Truth, The Whole Truth & Nothing But The Truth
Over the past couple of weeks I have been asking my followers over on Twitter what SEO marketing tips they want to read and understand. Although I got quite varied responses, which I am working through, one thing stood out from the crowd. Many people still do not understand Blogging SEO.
Now, anyone who is reading this post that knows of me, will know that I launched my website (Mark Preston SEO) back in April 2016. They will also know that I have yet to publish my first post on my own site. I just thought I would mention this before I start receiving comments like – “How can you write about blogging SEO if you haven’t published a single article on your own site?” A fair comment really. And my answer is simply that I have actually got quite a few articles already written to post on my blog. However, I wanted to spend 2016 building up my personal brand awareness and loyal follower base so when I do finally start blogging on my own site, each and every article will receive real impact (shares and links) because I have already built up a status.
To get to the meat of this article, click here.
Niraj Ranjan
8 Do’s and Don’ts of Cold Email Subject Lines
69% of email recipients report email as Spam based solely on the subject line. The impact of a bad email subject line is far worse than you would think and often, it is indeed hard to identify which subject line will be perceived as bad by the reader. It depends on many factors, including something as frivolous as the reader’s mood.
Having said that, there are some general do’s and don’ts which work most of the time and are generally accepted as effective while sending cold emails.
The moment a person sees a mail from a new sender, they will look at the subject line to decide if they should open, delete, or worse, mark as spam. This makes your subject line a powerful decision point and hence, be scrupulous, smart and creative when crafting them.
To read the do’s and don’ts, click here
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Jan Gordon
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