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Jennifer Hanford
September 8, 2016

Business Travel on a Budget: 13 Tips for Savvy Entrepreneurs

Business travel

Without a doubt, businesses of all sizes spend a lot of money on business travel.  The Global Business Travel Association (GBTA) projected total business travel spending would hit $302.7 billion in the U.S. alone. This leads to the question: What exactly are business travelers spending all this money on? The Cost of Business Travel As


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Jennifer Hanford
March 31, 2016

Who Really Uses Facebook Apps?

When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was only available for use by Harvard students, then was quickly introduced to – and thoroughly embraced by -students at other universities. Who really knows whether Mr.


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Jennifer Hanford
January 31, 2016

Boost Social Media Marketing by Hosting Offline Events

If you ask any event professional about the current state of events, tradeshows and conferences, they’ll tell you that business has never been better. Why is this? Because people still enjoy meeting and talking with others “in person.” Offline events also provide excellent opportunities for networking and learning from the experts within their industry. For


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Jennifer Hanford
November 8, 2015

3 Social Media Pet Peeves You Need To Avoid!

Pet peeves. You know, those “little” things that end up annoying you like nothing else? Even to the point where you feel like screaming or banging your head against a wall? Of course you know what I’m talking about, because we all have a pet peeve…or more than one. Or many of them. One of


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Jennifer Hanford
September 30, 2015

It’s True: You Can Offer Online Customers a Personalized eCommerce Experience

As we get closer to the holiday season, many of us have perhaps started thinking more about shopping for our friends and families. And, if you are like a growing majority of internet users, you will probably make at least one online purchase this holiday season. According to recent statistics about global eCommerce via Statista,


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Jennifer Hanford
July 27, 2015

Are You Ready to Create a Storefront on Facebook?

Get ready online store owners…online shoppers may soon be looking for your store – on Facebook. Although Facebook storefronts are not entirely new, Facebook is currently working on improving and enhancing the shopping experience for users on its platform. According to a recent article on SocialTimes, Facebook is testing mini e-commerce shops on select pages,


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Jennifer Hanford
June 9, 2015

Using Social Media Listening Enhances Business Conversations

Truth: everyone has opinions. We all possess a certain need for having conversations with others about those opinions. At the same time, we also hope that someone is listening and hearing about whatever is on our minds. Social media has become that open forum for many of us. And, as business owners, we can –


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Jennifer Hanford
May 13, 2015

How Do You Measure Social Media Impact?

Measuring your business’ social media impact is probably one of the most complicated aspects of online marketing, yet one of the most essential. The businesses that use social media often experience positive results with their online marketing efforts. Using social media as a way of making solid connections and developing relationships with their followers is


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Jennifer Hanford
April 15, 2015

Do We Really Still Need Hashtags on Facebook?

When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on


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Jennifer Hanford
March 8, 2015

Google Plus Is Neither Dead Nor Dying. Here’s Why!

Whether you like it or not – and whether you use it or not – Google Plus is here to stay…at least for now. It’s difficult to describe this complex platform, but here is one definition that sums up Google Plus: Google+ (or Google Plus) is a social networking and identity service that is owned


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