Saying that marketing is expensive is equivalent to beating a dead horse, but it’s the truth. With so many options today in digital, email, printing, and branding costs, just to name a few. In today’s day and age, finding influencers for your brand, either through customer acquisition or reaching out is one of the most effective ways to jump start your brand and lower your costs.

Here are some ideas to consider in your tactics to ensure the best type of influencer marketing you can have:

• Solidify your customer service strategy. Customer service is a valuable skill to have, and while everyone wants to have it as part of their organization, not everyone wants it. Some of your best influencers will come from those you treat the best and provide the best service with. Don’t skimp on giving your customers an opportunity to become your biggest raving fans. When they have the power to speak on your behalf and share your brand with others without you having to spend a dime, that’s one of the greatest feelings ever for both the checkbook and your heart.
• Use Klout. While Klout gets a lot of flack for not being the best platform out there to measure influence, it does serve as a fairly robust social platform for discovering those influential in your brand space. Those with high Klout scores are definitely fair game to be reached out to, as these very individuals have engaged networks. Taking customer service into account, the better you serve an influencer, the better they will speak about you. Klout is free.
• X-Factor: Reflect On Yourself — Because your brand is you, it’s important to consider who you are. On social media your personality can be amplified even louder than ever, since what you say can be shared. Be impeccable with your word and be fierce in the words you use when you speak to others. People buy from those whom they like and whom they trust.

Good luck as you reach out to those in your community for the best influencer experience possible! Let us know in the comments what your experiences are.